The classic bestseller by the man who enjoys the confidence of
franchise leaders of the world!
Franchising provides an ambitious business aspirant with the benefit of the skills, knowledge and best practices in management, from people who have run a successful business over many years.
At the same time franchising offers successful business enterprises with a fast-track route to growth, that bypasses the obstacles of finance and human resources.
Franchising has now emerged in India as a growth industry with great potential. It is franchising that will provide the last mile connect in the world's largest consumption market.
There still is little available literature on the subject. Across Asia, consulting and management knowledge in franchising is the preserve of only those practicing in this field. Franchising: The Science of Reproducing Success has proved to be the best primer on this subject. The fifth edition has been updated with fresh case studies and made more reader-friendly. The text rings with the authenticity of the leading expert in the field of franchising in India.