'Indian Restaurant Report 2012', is a pioneering
effort of FICCI-CIFTI & Franchise India Holdings Limited to bring to
the forefront the changing consumption pattern, leading to a paradigm shift in the food
services ecosystem. The Indian restaurant industry stands at a staggering Rs 75,000
crore mark, eating-out is growing paramount. It has a feel good factor attached to it
making the food service industry recession proof. Consumers are growing affluent and
aspiration driven. With more easily disposable income at hand, they are spending more on
entertainment and leisure, which are the prime focal point for the organized food
Through an elaborate survey of the urban working population, and detailed industry interaction; Franchise India, brings to the forefront the latest report on the restaurant business and consumption. The report reveals that in over a year's time, an average Indian has started to eat-out twice as much. The growth of the organised section is catapulting the industry towards a greater paradigm shift. Driving this growth wave are big national and international food service companies that have ventured into the restaurant business and expanded their horizon beyond the metros.
The report delivers deep insight into the consumption pattern highlighting, the eating out trends and spending pattern of an average Indian, including a detailed study on the following aspects:
The restaurant industry presently is largely unorganised, and will grow at an average
rate of 17 per cent overall in the next decade. But it will more rapidly move towards
becoming organised with the entry of international players and national/international
food service brands. Thus the internal growth rate of the industry (from unorganised to
organised will be much faster). The few major trends that have come out, as a result of
this detailed research, is the advent, adaptability and fast growth seen in the
restaurant franchising. Food service franchises remain one of the most appealing
business concepts for the aspiring entrepreneurs in India. The franchising sector in
India is growing at a swift pace of 35 to 40 per cent per annum. The market size of
franchising sector is estimated to be Rs 35,000 crore and is likely to reach Rs 80,000
crore by 2013.
Overall the report aims to incorporate trends in the industry, as well as brings forward a study of the overall consumption, as these are factors governing growth and change around the business format of the restaurant industry.