Established in 1966, at Ludhiana,Duke pioneered the T-shirt culture in the country.The Number One Selling T-shirt brand in India.Over 200,000 sq.ft. production facility at Ludhiana and producing over 32,00,000 garments for domestic market
every year with a turnover of Rs. 100 crores.Duke has an unbeatable marketing network comprising of over 2500 multibranded outlets and 0ver 100 exclusive stores across major cities in India.

Foray into Sportswear Segment, Expansion of Retail network and exploring New Export Markets are the key future plans. Duke is now diversifying into many segments. The company is now providing an endless range of product which includes, T-shirts, Jackets, Sweaters, Sweatshirts, Tracksuits, Thermals, Jogging suits, Shirts, Denims and Trousers, Lowers, Bermudas, Shorts, Value packs, Lounge wears, Accessories etc for Men, Women and Kids. Duke continues to make products that are value for money and has created loyal customers who will settle for nothing else.