Category
  • Automotive
  • Beauty & Health
  • Business Services
  • Dealers & Distributors
  • Education
  • Fashion
  • Food And Beverage
  • Home Based Business
  • Hotel & Travel & Tourism
  • Industrial Machinery & Manufacturing
  • Retail
  • Sports & Fitness & Entertainment
Price Range
  • Rs. 10 K - 50 K
  • Rs. 50 K - 2lac
  • Rs. 2lac - 5lac
  • Rs. 5lac - 10lac
  • Rs. 10lac - 20lac
  • Rs. 20lac - 30lac
  • Rs. 30lac - 50lac
  • Rs. 50lac - 1 Cr.
  • Rs. 1 Cr. - 2 Cr
  • Rs. 2 Cr. - 5 Cr
  • Rs. 5 Cr. Above
Location
  • Andhra Pardesh
  • Arunachal Pradesh
  • Assam
  • Bihar
  • Chandigarh
  • Chhattisgarh
  • Daman & Diu
  • Goa
  • Gujarat
  • Haryana
  • Himachal Pradesh
  • Jammu & Kashmir
  • Jharkhand
  • Karnataka
  • Kerala
  • Lakshadweep
  • Madhya Pradesh
  • Maharashtra
  • Manipur
  • Meghalaya
  • Mizoram
  • Nagaland
  • New Delhi
  • Orissa
  • Pondicherry
  • Punjab
  • Rajasthan
  • Sikkim
  • Tamil Nadu
  • Tripura
  • Uttaranchal
  • Uttar Pradesh
  • West Bengal
  • Telangana
The Counter

The Counter

Category: Quick service restaurants
No. of Franchise Outlets: 130
Area Req: 1500-2500
Investment: Rs. 1 Cr. - Rs. 2 Cr
Business Details

• Established  in 2003 in the U.S., The Counter is 21st century’s answer to other    regular burger joints;  with more than 100 stores currently in development throughout the US

• The Brand is present in North America, Ireland and Saudi Arabia

• The concept is to offer the customers an extensive list of fresh ingredients that allow them to build their own customized gourmet burgers from the 312,120+ possible combinations

• As part of The Counter Culture customers will receive the most up-to-date promotions, announcements and information.

• The company has featured in GQ magazine as “One of the 20 Hamburgers to eat before you die” and “Best Burger” on OPRAH®

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The Counter Investment Details

Commenced Dates
Date Commenced Operations
2003
Date Commenced Franchising / Distribution
2003
Franchise Details
Units
Area
Investment
Franchise/Brand Fee
Royalty/Commission
Store Wise
Rs. 1 Cr. - 2 Cr
Master / Multi Units
Area
Investment
Unit/Brand Fee
Master/Brand Fee
Royalty/Commission
Country Wise
Rs. 10 K - 50 K
Region Wise
Rs. 10 K - 50 K
Expansion Locations
North
New Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pardesh 
South
Kerala, Karnataka, Tamil Nadu, Andhra Pardesh 
East
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa 
West
Gujarat, Rajasthan, Maharashtra, Goa 
Center
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand 
Union Territories
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu 
Franchise Details (Optional)
Want to expand
Nationwide
Exclusive territorial rights to a unit
No
Performance guarantee to unit franchisee
No
Anticipated percentage return on investment
15-20
Likely pay back period of capital for a unit franchise
3-3.5
Other investment requirements
Yes

The Counter Property Details

Type of property required for this franchise opportunity
QSR
Floor area requirement
1500-2500 .
Preferred location of unit franchised outlet

The Counter Training Details

Detailed operating manuals for franchisees
Yes
Where is franchisee training provided?
Is field assistance available for franchisee?
Yes
Will someone from Head Office provides assistance to franchisee in opening the franchise?
Yes
What IT systems do you presently have that will be included in the franchise?
Yes

The Counter Agreement & Term Details

Do you have a standard franchise agreement?
Yes
How long is the franchise term for?
5 years
Is the term renewable?
Yes
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thecounter-US
  • Investor
  • Franchisor
  • rememberMe
  • Investor
  • Franchisor
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