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Mehidpurwala Furniture a name in the furniture industry since 1885. The firm was started as TMH Mehidpurwala that has now grown into Mehidpurwala Funishers Pvt.Ltd. When instated in 1885 the firm had the 1st and the largest iron and steel fabrication factory in whole of Holkar estate. Initial product offerings included land & soil movement equipment along with metal chests and wardrobes. Redefinition of the brand as a whole sole furniture manufacturer and reseller was done by “Sheikh Haider Husain Babu Mehidpurwala” who with his unique charisma and peoples skills cemented the brand as a formidable business in the field of home and office furniture. In the 1980s his 2 young and enthusiastic pair of sons Safiee Raja and Yunus Raja joined the business. They having a legacy of furniture manufacturing in their blood coupled with their unique business sense and zeal for identifying opportunities elevated the brand to a whole new level. The pair in 1985 envisioned a 5 star hoteling project in Indore, MP. In 1986 the project was on ground as Nurjahan Hotel Pvt.Ltd. The project took 4 years to complete and was the largest Hoteling project ever conceived at the time. The brothers foreseeing more scope in the furniture industry than the hoteling industry at the time ran the hotel for complete 2 years before it was sold to the TATA group as “TAJ Residency Indore” in 1992. (Now resold in 1999 to the Fortune Group and know as “Fortune Landmark”) This was a turning point in the history of Mehidpurwala. For the next 6 years the brand grew and made goodwill for itself that is not touched by anyone in the Industry to this date. In 1998 Mehidpurwala grew its Retail operations in Indore by instating a brand new showroom at the soon to become commercial heart of the city “Palasia”. (The square at which the showroom was made came to be known as “Mehidpurwala Corner”) This showroom was the first of its kind in the furniture industry. Including the many firsts that were attained here are the facts that it was the 1st furniture retail showroom in MP (Including CG at that time) which spanned over 10,000 sq.ft of area ; it was the only name in organised furniture industry in MP ; it made Mehidpurwala the 1st furniture brand to provide not only the product but also the services behind the product that we are so famous for today ; it also made Mehidpurwala the 1st furniture brand to step into bulk readymade furniture retail.
The brand name of Mehidpurwala grew from there to new heights, as the brand which truly believed in customer Delight.
Not resting with our laurels Mehidpurwala again geared up for yet another audacity by conceiving the largest furniture only showroom in South-East Asia. This project was instated in the year 2005 and was completed in a record time of 1 year. The only showroom of its kind it made Mehidpurwala a unique entity in it own. The showroom erected at Ring Road was the 1st large-scale business premise of its kind in the area. Spanning over 1 lkh sq.ft. The showroom houses a live display of more than 250+ sofa sets, 150+ dinning sets, 55+ bedroom sets, 50+ beds, 60+ wardrobes, 70+ TV cabinets and 1000s of allied furniture products.
After successfully operating for more than 131 years in Indore, Mehidpurwala is now expanding at a rapid scale to other cities. As a part of this expansion plan we have launched our 1st outstation showroom at Bhopal. Located at C21 mall, Hoshangabad Road. Made like no other mall that has been built in central India, C21 mall Bhopal is a feat in its own. A mammoth mall made on approx. 9 acres of land. It has floor plates of larger than 1,80,000 sq.ft.
C21 mall Bhopal is a perfect compliment to the style and size of Mehidpurwala as well. The showroom at Bhopal is now the pinnacle of furniture retail showrooms across the country. Following our well established and time proven format of large-scale interior displays, we have acquired a space spanning over 65,000 sq.ft. On the Ground and the lower ground floors of C21 mall Bhopal. The showroom houses a similar arsenal of goods as displayed in our flagship store in Indore.
As it is a trend and believe of Mehidpurwala to one better ourselves in all our new endeavours, we have now acquired land for another retail prospect in the fast upcoming and booming city of Raipur. The showroom in Raipur will be approx. 1,40,000 sq.ft. when finished and would hence hold when finished the record of being the largest furniture only showroom of its kind in India.
Keeping in pace with the current time and changing formats of retails and the influx of online selling, Mehidpurwala's online venture is due to launch in the 1st quarter of 2017. Also apart from the standalone online venture Mehidpurwala Products are now readily available on websites like Amazon.in and hence, further expands the brand relation and identity with the customer.
Since 2014 Mehidpurwala has been constantly exploring new avenues for growth & expansion and it is by this constant effort that we have now started giving out Franchisees to interested parties in various Tier II and Tier III cities across India. Our 1st example of such a concept is located in Indore itself and another 2 have already been singed-up in Harda and Reva. We are now in the process of rapidly expanding our operations at this front and hope to establish at-least 10 more franchisees by the end of 2017.
As always Mehidpurwala is dedicated to the satisfaction and delight of their customers and partners. In line with the same philosophy Mehidpurwala ensures the best in class customer support and service. Along with an unheard-off proposition of no royalty charge from its partners. With visionary commitments as such mentioned above Mehidpurwala truly is now in the hearts of its customers and partners.
Mehidpurwala Furniture
Hum Furniture Banate Hai . . . Dil Se.
Operations Commenced On 1950
Distribution Commenced On 1995
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 7 Lakhs
Royalty/Commission None %
Types of Channels | Investment (If any) | Margin / Commissions | Area Requirement |
---|---|---|---|
Dealer | Rs. 20lakh - 30lakh | 35%% | 8000 - 15000 Sq.Ft. - Sq.ft |
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Channel Partner 1 - 2 Years
Other investment requirements YES
- NA -
Andhra Pradesh
- NA -
Gujarat, Maharashtra, Rajasthan
Chhattisgarh, Madhya Pradesh
- NA -
Type of property required for this dealership opportunity Owned
Floor area requirement 8000 - 15000 Sq.ft
Preferred location of unit dealership outlet Along with any Main Road.
Detailed operating manuals for dealerships Yes
Dealership training location Both at the head offices and on ground at the loca
Is field assistance available for Dealership ? Yes
Expert guidance from Head Office to franchisee in opening the dealership Yes
Current IT systems will be included in the dealership Yes
Do you have a standard dealership agreement? Yes
How long is the dealership term for? 6 Years
Is the term renewable? Yes
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