Tasva strengthens its presence with the launch of a new store in Kolkata

Tasva, the wedding and occasion wear brand for modern Indian men, has launched its flagship store in Kolkata. Located on Elgin Road and covering 2,400 square feet, this new store further strengthens Tasva's position in India's retail market. 

The grand opening was attended by Bollywood actor Harshvardhan Rane, alongside Ashish Mukul, Brand Head of Tasva. “We wanted our flagship store in Kolkata to stand as a reflection of the brand’s ethos – an embodiment of style, tradition, and craftsmanship,” Mukul said. The store's design harmonizes traditional Indian aesthetics with modern elements, offering customers a unique shopping environment that reflects evolving tastes.

Tasva’s new store showcases a range of festive wear, including kurta sets and kurta bundi sets, featuring screen prints and modern silhouettes. The wedding collection highlights sherwanis, achkans, and angrakha sherwanis, made from luxurious fabrics and adorned with intricate embroidery.

In-store stylists provide personalized services, ensuring a seamless shopping experience for customers. “The design and layout of the store were carefully curated to ensure a smooth and luxurious shopping journey, offering our clients a unique Tasva experience,” Mukul added.

Kolkata is a strategic location for Tasva's expansion, joining the brand’s existing presence in cities like Siliguri, Patna, Bhubaneswar, and Guwahati. “Kolkata was a natural choice for our flagship store due to its rich cultural heritage and its status as a fashion hub,” Mukul explained.

Harshvardhan Rane said, “The festival holds such cultural significance, and I believe Tasva’s collection is perfect for the celebrations. Whether it’s for Pujo or a wedding, Tasva’s outfits allow men to celebrate in style without compromising on comfort.”

Tasva continues to grow its presence across India, gaining recognition for its quality and craftsmanship, and solidifying its place in the Indian retail market.