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Pepperfry has unveiled its first-ever Pepperfry Home store in Gurugram, introducing a boutique-format, experiential retail space designed to showcase leading design-led D2C home brands. Located on Golf Course Road in DLF Phase 1, the new concept store brings together premium décor, furnishings, kitchenware, dining accessories and lighting from a curated mix of emerging and established homegrown labels.
The store marks Pepperfry’s push into a discovery-driven offline marketplace model, featuring more than 800 SKUs from over 20 handpicked brands. The company says the initiative fills a critical gap in India’s home retail landscape by offering design-conscious consumers a space that blends accessibility with craft-led, niche collections.
“The Indian home category is at an inflection point,” said Ashish Shah, Co-founder & CEO, Pepperfry. “Consumers are no longer buying just for function — they’re buying for design, identity and experience. Pepperfry Home celebrates design-led D2C brands and gives them a powerful offline platform. It’s not just a store; it’s a curated experience.”
Chief Growth Officer Shubbam Sharrma added that the concept aims to elevate how consumers approach home styling. “Décor isn’t just bought; it’s curated. Homes aren’t just built; they’re dressed. Pepperfry Home bridges the aspirations of discerning customers with the novelty of D2C brands,” he said, calling the space both a launchpad for emerging labels and a growth catalyst for established ones.
The store is designed to evolve constantly, driven by monthly trend updates, seasonal collections, artist collaborations and boutique-style visual merchandising. Participating brands will benefit from dedicated display zones, integrated digital storytelling screens, category-focused layouts and online amplification through Pepperfry’s social and influencer channels.
The Gurugram outlet is the first of multiple Pepperfry Home stores planned across the country. The next location is scheduled to open soon in Indiranagar, Bengaluru, strengthening Pepperfry’s position as a comprehensive omni-channel destination for India’s home and lifestyle consumers.
