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Repose Mattress Pvt. Ltd., the Coimbatore-based sleep-solutions manufacturer, has appointed Lavanya Pachisia as Chief Executive Officer, marking a pivotal shift toward professional leadership as the company prepares for accelerated national growth. Known for its engineering-led approach and strong regional presence, Repose is now positioning itself for broader market visibility and brand transformation.
Pachisia, who previously led Zivame through its evolution into a leading omni-channel intimate-wear retailer, described Repose as being at a “special inflection point.” She highlighted the company’s strong manufacturing foundation and consumer trust as key advantages for scaling with discipline and innovation. “This is an opportunity for a legacy business to unlock its full potential,” she said.
Director S. Balachandar noted that her ability to scale consumer brands and strengthen operational systems makes her well-suited to guide Repose into its next phase. The appointment comes at a time when India’s organised mattress market—valued at about USD 2.3 billion in 2025—is projected to reach nearly USD 3.5 billion by 2030, driven by rising wellness awareness and growing demand for branded sleep products.
With experience across strategy, operations, and finance, Pachisia has held leadership roles at Nike India, Tejas Networks, Symphony Services, and EY. During her eight-year stint at Zivame, she oversaw improvements in profitability, offline expansion, and customer-focused processes.
At Repose, her priorities will include strengthening omnichannel distribution, refreshing brand positioning, and building organisational capability. The company aims to deepen its presence in Tier 1 and Tier 2 cities, expand hospitality partnerships, and grow its range of sleep accessories.
