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Fundamentals of Micro Franchising

The concept of micro franchising has been quite popular internationally but now it is our turn to fully accept this business concept. ...
- By - Opportunity India Desk
- Sep 29, 2017 / 4 MIN READ
Time to draw new customers to your store

Your franchised outlet, which was thriving till recently, suddenly witnesses low sales as you have a fixed footfall of loyal customers. Having ...
- By - Opportunity India Desk
- Sep 29, 2017 / 4 MIN READ
Take your business to the next level

Every established businessman aspires to take his business to the next level and earn maximum profits. With franchising becoming popular globally it ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ
An insight into Franchise Agreement

Unavailability of franchise laws in India is viewed as a major drawback for people involved in the franchising business. With this article, ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ
Importance of marketing process in franchising

With the increase of fierce competition, marketing is an important tool to run every business successfully. The process of marketing in franchising ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ
Mall culture is in

Mall Culture is in, but with the fierce competition in the market franchisors and franchisees must do a research on the location, ...
- By - Opportunity India Desk
- Sep 29, 2017 / 5 MIN READ
A blueprint reveals it all

The first step towards the franchise route is to prepare a franchise plan that gives complete information about your company and its ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ
The key to franchise relationships

Having the honour of addressing the aspiring franchisors and master franchisees at Franchise India 2009 Knowledge Series conference, I was asked to ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ
Marketing mantras to fit well in the franchising frame

In an endeavour to position the foreign brand in India, the master franchisee explores distinctive marketing techniques to reach the heart of ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ
PR: an effective medium of communication

Public relations is the most favourable form of communication these days, which if utilised efficiently gives the targeted customer and the media ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ
Crafting a bouquet of brands

Many franchise experts believe that owning a multi-brand franchise is a lucrative way to grow. The acceptance of the concept of multi-brand ...
- By - Opportunity India Desk
- Sep 29, 2017 / 5 MIN READ
Discount counts

Modern retailing has given way to the newer concepts like discount retailing which have captured the interest of both the consumers and ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ
Marketing Franchisee: The New-Age Sales Person

If you are passionate about establishing an independent business and possess excellent marketing skills, then here comes a unique opportunity for you. ...
- By - Opportunity India Desk
- Sep 29, 2017 / 5 MIN READ
Refranchising: A Profitable Business Concept

With the economic downturn, the concept of refranchising is gaining quick currency with franchisors. Let us find out the impetus behind why ...
- By - Opportunity India Desk
- Sep 29, 2017 / 5 MIN READ
Bitter failure can lead to sweet success

It is possible to taste success after failure. Many first time franchisees fail in their ventures and consider themselves inefficient businessmen. But ...
- By - Opportunity India Desk
- Sep 29, 2017 / 4 MIN READ