Zivame Opens Second Franchise Outlet in Thrissur, Expands Southern Reach

India’s intimate wear sector is undergoing a transformation as consumers demand greater quality, inclusivity, and accessibility. Leading this shift is Zivame, the country’s No 1 B2C intimate wear brand, recognized for reshaping how women purchase lingerie and innerwear both online and offline.

On 6th August 2025, Zivame inaugurated its second franchise store in HiLite Mall, Thrissur, Kerala, a key market within its expanding South India portfolio. The launch event was graced by Guest of Honor Miss Lisha Bobby, Partner at STAR PVC Pipes and Fittings Pvt Ltd, alongside Zivame CEO Lavanya Pachisia, Retail Head Jayendre Nath, and members of the local community.

The franchise expansion model is a strategic move by Zivame to strengthen its offline retail presence and penetrate emerging markets across metros, Tier ll, and Tier lll cities. This approach complements its established e-commerce platform while enabling deeper local engagement. For investors and potential franchisors, the program presents a brand-backed business opportunity supported by strong recognition, consistent demand, and operational guidance.

Beyond its retail footprint, Zivame is investing in a digital wellness ecosystem featuring self-care content, expert-led sessions, and community forums. This diversification aligns with the brand’s mission to empower women’s lifestyles beyond clothing choices.

Founded in 2011, Zivame operates with a category-first approach, integrating consumer insights, technology, and design innovation. In 2025, its product portfolio spans over 50,000 styles across lingerie, sleepwear, shapewear, and activewear in more than 100 sizes, reinforcing its commitment to inclusivity. Initiatives such as diverse model representation, size-inclusive collections, and multilingual outreach further ensure accessibility across customer segments.

The opening of the Thrissur store signals not just expansion, but a stronger push toward building a pan-India presence, with South India as a cornerstone of Zivame’s brick-and-mortar growth strategy.