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Wyndham Hotels & Resorts has strengthened its expansion across Europe, the Middle East, Eurasia and Africa (EMEA), signing 25 new hotels and opening 13 properties during the first half of 2026 as it capitalises on rising demand for experience driven travel and internationally recognised hospitality brands.
The company's growth during the period was fuelled by continued momentum in Türkiye, rapid expansion in India and increasing investments across emerging markets, including the Commonwealth of Independent States (CIS), where improving tourism fundamentals and growing international interest are creating long term development opportunities.
Wyndham now operates more than 750 hotels with over 99,000 rooms across the EMEA region, further cementing its presence in some of the world's fastest growing travel markets. The company noted that travellers are increasingly looking beyond traditional gateway cities in favour of authentic cultural experiences, destination focused leisure travel and emerging destinations. At the same time, resilient domestic travel, government investments in tourism infrastructure and growing demand from hotel owners for globally recognised brands are continuing to support regional growth.
These market trends are shaping Wyndham's expansion strategy, with the company leveraging its portfolio of 25 brands to grow across the midscale, upscale and mixed use segments, aligning each brand with markets that offer the strongest long term growth potential.
“EMEA remains one of the most dynamic regions in global hospitality. What we’re seeing today is growth coming from a broader range of markets and segments than ever before, from established destinations such as Türkiye to fast-growing markets across India, and Central Asia. Travellers are increasingly seeking new destinations and richer local experiences, while demand for Europe’s traditional tourism powerhouses remains strong. Rather than shifting, the travel map is expanding, with guests increasingly combining established destinations with secondary cities and emerging markets that offer authenticity and a stronger connection to local culture. While owners are looking for partners that can help them capture demand and navigate a rapidly evolving marketplace. That combination is creating opportunities across the region, whether it’s hotels in emerging tourism destinations, expansion into secondary cities or growing interest in branded residences. The momentum we’ve seen in the first half of the year reflects the strength of those underlying market fundamentals. It also reinforces our belief that some of the most exciting growth opportunities in hospitality over the coming years will come from markets that, until recently, were considered outside the traditional development spotlight.” – Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts.
Türkiye continued to lead Wyndham Hotels & Resorts' expansion across the EMEA region during the first half of 2026, accounting for the largest share of the company's new hotel openings and reinforcing its position as the country's leading international hotel operator.
Driven by strong domestic travel, steady international visitor arrivals and ongoing investments in tourism infrastructure, Wyndham expanded across business centres, resort destinations and emerging regional markets. New openings during the period included TRYP by Wyndham Istanbul Maltepe, Ramada Encore by Wyndham Midyat, Ramada by Wyndham Erzincan Ergan, Ramada Hotel & Suites by Wyndham Adana, Ramada by Wyndham Düzce, Wyndham Garden Antalya Konyaaltı and Türkiye's first Ramada Residences by Wyndham Istanbul Haramidere.
The diverse portfolio of openings reflects Wyndham's multi brand strategy in Türkiye, catering to demand across corporate travel, leisure, coastal tourism and cultural destinations. By expanding across multiple segments rather than focusing on a single market, the company continues to strengthen its leadership position while offering hotel owners brands tailored to local market needs.
Beyond Türkiye, Wyndham also expanded its footprint across Europe and the Commonwealth of Independent States (CIS), capitalising on growing demand for authentic travel experiences beyond traditional European gateway cities. Recent openings included Wyndham Grand Carvoeiro Algarve in Portugal, Wyndham Mallorca Portocolom Resort in Spain and Ramada Plaza by Wyndham Tashkent in Uzbekistan, underscoring the company's growing confidence in both established leisure destinations and fast emerging tourism markets.
The company's development pipeline also gained momentum with new hotel signings, including Wyndham Fergana and TRYP by Wyndham Tashkent Olympic City in Uzbekistan, Ramada Residences by Wyndham Qerret in Albania and Ramada by Wyndham Danube Waterfront Golubac, the brand's first property in Serbia. These additions highlight Wyndham's strategy of deploying its portfolio across resort, urban, lifestyle and mixed use developments while expanding in markets with strong long term tourism potential.
India remained one of Wyndham's fastest growing markets globally and one of its largest development hubs, supported by a rapidly expanding travel sector, increasing middle class mobility and resilient domestic tourism demand.
During the first half of 2026, the company strengthened its presence in the pilgrimage tourism segment with the opening of Ramada Encore by Wyndham Ayodhya and expanded its regional footprint with Ramada by Wyndham Itahari Pashupati Marg in Nepal.
Wyndham also signed 11 new hotels across India during the period, reflecting growing confidence among developers in the company's brands and the long term growth prospects of the country's hospitality sector. The company now has more than 150 hotels operating and in development across India. New agreements cover key growth markets including Vrindavan, Jaipur and Khajuraho Airport Road, reinforcing Wyndham's focus on spiritual tourism, cultural destinations and infrastructure led travel hubs as it continues to deepen its presence across India's evolving hospitality landscape.
“India’s growth story is no longer defined by a handful of gateway cities, and neither is ours. As infrastructure investment transforms connectivity and opens up new destinations, we continue to grow alongside the country, working with owners, developers and local stakeholders to expand access to quality branded accommodation where it is needed most. This is attracting a new generation of owners, from first-time hospitality investors to established developers, seeking the scale, recognition and support that global brands can provide. The majority of our recent signings have come from ownership groups that are new to Wyndham, underscoring the strength of our owner-first approach and the growing appeal of our brands across the country. As travel demand increasingly shifts towards emerging leisure, spiritual and infrastructure-led destinations, we continue to respond to demand and where the next wave of growth will occur. By partnering with local owners and introducing trusted global brands into these markets, we’re creating long-term value while helping meet the evolving needs of travellers across India.” – Rahool Macarius, Market Managing Director Eurasia, Wyndham Hotels & Resorts.
Wyndham Hotels & Resorts continued to expand its Middle East portfolio during the first half of 2026, signing five new hotel projects across the UAE and Saudi Arabia despite a challenging geopolitical environment. The company said the safety and wellbeing of its guests, associates, franchisees and partners remain its top priority as it continues to support tourism growth across the region.
The Middle East remains a strategic long term growth market for Wyndham, driven by sustained investments in tourism, infrastructure and real estate. A key highlight during the period was the company's partnership with Grovy Developers to introduce Ramada Residences by Wyndham at Dubai Islands, further strengthening its presence in the fast growing branded residences segment.
As demand for branded residential living continues to rise, Wyndham is expanding its offerings beyond the traditional luxury category by providing developers and homebuyers with branded residence options across the midscale, lifestyle and upscale segments. The company said this approach combines globally recognised brands with hospitality expertise and long term value creation for both developers and residents.
Supporting Wyndham's continued regional expansion is The Wyndham Advantage, the company's integrated platform that brings together marketing, technology, distribution and operational capabilities to help hotel owners enhance business performance.
Since becoming a publicly listed company in 2018, Wyndham has continued to invest in technology, equipping owners with next generation digital tools, AI powered guest engagement solutions, revenue management capabilities and access to its global Wyndham Rewards loyalty programme, which has more than 126 million members. The company said these capabilities help hotels drive occupancy, accelerate ramp up and improve long term commercial performance.
