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Wendy’s India is celebrating its fifth anniversary with a disruptive, month-long campaign featuring a series of on-ground and digital activations aimed at strengthening its brand identity and consumer engagement. Since launching in 2020, the quick-service restaurant (QSR) brand has expanded to over 200 outlets across the country.
The “Wendy’s India Turns 5” campaign includes a mix of high-impact events, creator collaborations, and digital storytelling. Key highlights include India’s first-ever QSR party bus—set to launch in Mumbai on August 8—designed as a mobile rave experience complete with music, food, and immersive brand elements.
In Bengaluru, Wendy’s will host a live in-store roast show on August 14, featuring comedian Banti Banerjee. The event marks a unique crossover between stand-up comedy and QSR culture. Meanwhile, from August 22 to 24, the brand will take its “burger rave” concept to four cities—Delhi, Pune, Hyderabad, and Bengaluru—in partnership with Coca-Cola and Veeba.
Digital-first components of the campaign feature collaborations with popular content creators and AI influencers, as well as a brand mockumentary that provides a humorous, behind-the-scenes look at Wendy’s growth in India.
Nishant Kedia, Chief Marketing Officer at Rebel Foods, which operates Wendy’s in India, commented, “This milestone is not just about expansion but about how we’ve connected with audiences through culture, content, and creativity. This campaign reflects Wendy’s distinct voice and the community that has embraced it.”
Known for its square burgers, bold brand personality, and differentiated menu, Wendy’s has positioned itself as a challenger in India’s competitive QSR space. The fifth anniversary campaign underscores the brand’s focus on innovation, engagement, and cultural relevance.
