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Homegrown quick-service restaurant (QSR) chain The Burger Company has crossed a major milestone, opening its 150th outlet in India. Founded in 2018 in Gurugram, the fast-growing brand has rapidly expanded beyond metro cities into smaller towns like Kolar, Guwahati, Jaunpur, and Jagdalpur, underscoring its strategic focus on Tier III and IV markets.
Built on a franchise-led model—with 95% of its outlets franchise-owned—The Burger Company credits its growth to a localized approach, offering Indian-inspired menu items like the Tandoori Paneer Burger. Its emphasis on operational efficiency has enabled it to deliver consistent food quality across a geographically diverse network.
Founder and CEO Neelam Singh celebrated the milestone, saying, “Reaching 150 outlets is a proud moment for us and a reflection of our commitment to redefining the Indian QSR landscape. Our vision is rooted in offering innovative, locally-inspired flavors that resonate across India, especially in smaller cities where quality dining options are still limited.”
The brand has reported strong performance indicators, including a 35% year-on-year sales increase, daily footfalls of 80 to 100 customers per outlet, and a customer repeat rate of 44%. Regional presence is led by North India with over 80 stores, followed by 30+ in the West, 25 in the South, and 15 in the East. New outlets in cities like Guwahati and Jagdalpur have turned profitable within two months of opening—highlighting the brand’s scalable business model.
Aiming to reach 250 stores by 2027, The Burger Company plans to deepen its presence in underserved markets while continuing to roll out bold new offerings. Its youth-focused marketing, strong digital presence, and partnerships with platforms like Zomato and Swiggy—where it maintains an average rating above 4.1—are key to its appeal among India’s growing base of young, urban diners.
With plans to introduce more regional menu innovations and strengthen its omnichannel capabilities, the company is poised to become a dominant player in India's evolving QSR landscape—especially beyond the metros.
