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Volkswagen India has announced the inauguration of a new sales touchpoint in Ludhiana, located on Ferozepur Road. This move is part of the brand’s strategy to strengthen its presence in Punjab by providing easier access to its premium product lineup.
The new Volkswagen Ludhiana outlet will showcase a three-car display featuring the brand’s flagship models – Taigun, Virtus, and Tiguan. Managed by Mr. Saravdeep Lally and supported by a team of 10 professionals, the dealership aims to deliver a top-tier customer experience. With this expansion, Volkswagen now has 11 sales and seven service facilities in Punjab, reinforcing its commitment to serving the increasing demand for German-engineered premium vehicles in the region.
Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, "The opening of Volkswagen Ludhiana is a crucial step in our Punjab growth journey. Last year, we saw a 26% growth in the state, driven by increasing customer interest in premium mobility solutions. Ludhiana is a key market for us, and we are excited to enhance accessibility to our powerful, safe, and feature-loaded cars, ensuring a seamless and personalized customer experience."
Tarsem Singh Lally, Managing Director, Lally Motors Pvt. Ltd., expressed his enthusiasm, saying,"We are delighted to bring the Volkswagen driving experience to Ludhiana’s customers. With a team of highly trained professionals, we aim to offer an exceptional car buying experience while expanding Volkswagen’s footprint in Punjab. This marks our ninth Volkswagen showroom in Punjab & the Tri-City Region."
The expansion aligns with Volkswagen’s goal of providing customers with easy access to GNCAP 5-star safety-rated cars and globally best-selling models, further strengthening its position in the premium automobile market in India.
