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Vedant Fashions Limited, the company behind the iconic Manyavar brand, has further strengthened its leadership team with the appointment of Aman Kumar Gupta as Chief Retail Officer, effective November 13, 2025. The appointment was approved by the Board of Directors based on the recommendation of the Nomination and Remuneration Committee.
In his new role as Senior Managerial Personnel, Mr. Gupta will oversee nationwide retail operations, drive the company’s international business, and lead various strategic initiatives. This leadership move underscores Vedant Fashions’ commitment to advancing its retail strategy and accelerating expansion in global markets.
Aman brings over two decades of rich, multi-market retail leadership experience with strong expertise in P&L management, omnichannel growth, assortment strategy, and franchise partnerships. His global career includes more than twelve years at Levi Strauss & Co., where he served in multiple strategic roles. As Director – DTC for Canada, he led the retail and e-commerce P&L across company-owned stores, franchisees, and partner networks. In his role as Director – Retail Merchandising for South Asia, the Middle East, and North Africa, he shaped merchandising strategy and supported wholesale business across diverse markets. Earlier, as Director – Retail for India, he managed the Levi’s exclusive-store network with responsibilities spanning sales, business development, store planning, retail training, and franchising.
Before joining Vedant Fashions, he also held leadership positions at Reliance Digital Retail, where he scaled the Small Appliances category across specialty stores, hypermarkets, and supermarkets, and at Usha International, where he successfully turned around the Maharashtra and Goa region through channel expansion and operational restructuring.
