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Lenskart has announced the launch of Meller, the Barcelona-born eyewear brand known for its bold, street-inspired designs, in the Indian market. The move strengthens Lenskart’s premium portfolio—already home to John Jacobs and Owndays—as the company accelerates its strategy to build a modern House of Eyewear Brands.
Alongside Meller’s debut, Lenskart has revealed a new creative partnership with global pop-culture giant Popmart. The Popmart x Lenskart collection, featuring collectible, character-inspired eyewear, will roll out first in Singapore in early December across select stores and online. The tie-up adds to Lenskart’s growing list of cultural collaborations, which includes previous editions themed around Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman and Batman.
Meller has built a strong youth following across Europe and the U.S., celebrated for its expressive silhouettes and design-led aesthetic. The brand has amassed more than 700,000 followers globally and is set to reach Indian consumers both online and through Lenskart’s retail network. Its products will be introduced initially in around 500 curated stores, selected using GeoIQ data to pinpoint high fashion-affinity neighbourhoods.
“With customers increasingly seeking global design and individuality, Meller’s bold aesthetic is a natural fit for our House of Brands,” said Peyush Bansal, Co-Founder & CEO of Lenskart. He added that collaborations like Popmart will help bring “playful and culturally relevant design into eyewear” while enabling the next generation of expressive eyewear labels.
Supported by lens technology partners Tokai and Rodenstock, Lenskart’s expanding multi-brand strategy aligns with broader shifts in the global eyewear industry toward platforms that offer greater variety and design diversity. The addition of Meller underscores the company’s push to offer consumers more choice while helping design-driven brands scale to new audiences.
