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Marking its entry into Uttarakhand, Senco Gold & Diamonds has opened its first-ever flagship store in Dehradun. The 8,000 sq. ft. showroom, located on the prominent Rajpur Road, was inaugurated by national award-winning actress and brand ambassador Vidya Balan on the 5th day of Dusshera — a day symbolic of prosperity and new beginnings.
Spanning two floors, the store brings Senco’s diverse range of handcrafted gold, diamond, and platinum jewellery to the hill town, offering designs that blend traditional artistry with modern elegance. The expansive space features everything from minimal daily wear to elaborate bridal and festive collections, curated to cater to the tastes of Dehradun’s culturally rich and style-conscious clientele.
“We are thrilled to bring the legacy of Senco Gold & Diamonds to Dehradun,” said Suvankar Sen, MD & CEO of Senco Gold & Diamonds. “Opening this flagship store during the festive season allows us to offer customers in Uttarakhand an immersive jewellery shopping experience that reflects our craftsmanship and heritage.”
Joita Sen, Director of the company, emphasized the brand’s commitment to regional sensibilities. “Every region has its unique design preferences, and we pride ourselves on adapting to them. This new store embodies that spirit — offering collections that are both versatile and culturally resonant.”
At the inauguration, Vidya Balan spoke about the deeper meaning of jewellery in Indian culture. “Jewellery is more than an accessory — it’s an emotion, a connection to our heritage, and a celebration of who we are. Senco has always stood for purity, trust, and timeless beauty. I’m honored to be part of this special milestone for the brand.”
Known for its legacy of craftsmanship and trust, Senco Gold & Diamonds continues to expand its retail footprint across India. The Dehradun launch comes at a time when the demand for premium, handcrafted jewellery is on the rise ahead of the festive and wedding seasons.
