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Global fine jewellery brand Zen Diamond has expanded its presence in India with the launch of two new stores in Bengaluru, located at Phoenix Mall of Asia and Phoenix Marketcity. Following successful debuts in Bandra and Borivali, Mumbai, these openings mark the brand’s strategic entry into South India.
With over 450 locations worldwide, Zen Diamond is known for its high-quality natural diamond jewellery, combining timeless elegance with contemporary design. The Bengaluru launch reflects the brand’s growing focus on India’s premium jewellery market, where consumers seek certified, stylish, and wearable pieces for both everyday use and special occasions.
“Our entry into Bengaluru is a significant milestone,” said Neil Sonawala, Managing Director, Zen Diamond. “The response to our Mumbai stores has been encouraging, and we’re excited to bring our craftsmanship and curated collections to South India. Our designs bridge tradition and modernity — ideal for today’s discerning jewellery lovers.”
Both new locations are housed within high-footfall, premium retail zones, giving Zen Diamond direct access to shoppers during peak gifting and festive seasons. The stores feature the brand’s signature design language: soft grey palettes, fluted panels, and stucco textures that highlight the jewellery while offering a calm, uncluttered shopping environment. This consistent visual identity across stores enhances brand recall and delivers a smooth, recognisable customer experience.
Zen Diamond’s offerings include certified diamond jewellery — solitaires, necklaces, earrings, and bangles — along with a select range of luxury accessories like watches, perfumes, gold coins, pens, and ties. This assortment supports both planned purchases and impulse gifting, especially during weddings, festivals, and milestone celebrations.
Rituu Mehhta, Center Director, Phoenix Mall of Asia and Director – Marketing, South, welcomed the partnership: “Zen Diamond adds significant value to our luxury retail portfolio. Their global design sensibility and certified offerings are well-suited to our audience. We’re confident shoppers will appreciate what they bring to our malls.”
A key differentiator for the brand is its emphasis on natural diamond certification, offering authenticity and peace of mind — especially important to India’s increasingly well-informed buyers. The brand also prioritises clarity and simplicity in customer interactions, helping shoppers make confident choices around cut, clarity, and settings.
With Mumbai and Bengaluru now live, Zen Diamond is set for steady expansion across India, focusing on high-potential cities and premium mall locations that align with its brand values and customer base.
