Relaxo Appoints Manoj Taneja to Drive Digital Transformation

Relaxo Appoints Manoj Taneja to Drive Digital Transformation

Relaxo Appoints Manoj Taneja to Drive Digital Transformation
In his new role, Taneja will lead Relaxo’s digital commerce initiatives, which include performance marketing, marketplace operations, quick commerce, and direct-to-consumer (D2C) strategies.

Relaxo Footwears Limited has appointed Manoj Taneja as Vice President, Digital, as the company aims to advance its digital transformation and strengthen its presence across online retail channels. Taneja joins Relaxo after more than six years at Crocs, where he played a key role in building the brand’s digital business in India. His career spans over 15 years across companies such as Crocs, Royal Enfield, and Adidas, with a focus on e-commerce, digital marketing, retail operations, and consumer experience.

 In his new role, Taneja will lead Relaxo’s digital commerce initiatives, which include performance marketing, marketplace operations, quick commerce, and direct-to-consumer (D2C) strategies.

Taneja said, “With consumer behavior evolving rapidly, digital is no longer just a sales channel, it’s acore part of the brand experience. I am thrilled to join Relaxo and look forward to shaping a digital-first strategy that aligns with today’s hyper-connected consumer. A thoughtful and data-driven digital approach will be the key to unlocking long-term value.

Relaxo, one of India’s largest footwear manufacturers, sees this appointment as a critical step in scaling its digital capabilities. The company continues to expand its reach across retail and e-commerce platforms to stay aligned with shifting consumer preferences and retail dynamics.

 

 

 

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