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PhonePe’s hyperlocal quick commerce platform, Pincode, has digitally empowered over 1,000 local offline stores across Bengaluru, Pune, Delhi NCR, Hyderabad, Mumbai, and Varanasi. By combining technology, operational expertise, and reliable logistics, Pincode enables offline retailers to compete effectively and accelerate growth in India’s rapidly digitalising retail market, without losing their local identity.
Pincode works closely with offline retailers to tackle critical problems, including limited reach, delivery inefficiencies, and pricing pressures. Through data-backed insights, Pincode helps retailers optimise their product selection based on real customer demand, ensuring higher relevance, faster movement, and better margins. This approach enables local stores to not only build an online presence but also strengthen their core offline operations, driving sustainable growth and empowering them to compete effectively against large online players.
“Pincode isn’t just digitalising stores—we’re building future-ready businesses,” said Vivek Lohcheb, CEO of Pincode. “Our mission is to be a growth partner for every offline seller. We go beyond just listing stores online; we provide a complete ecosystem for success. To deliver on this promise, we developed our Smart Store Program, which equips our offline retail partners with the technology, operational know-how, customer access, and logistics that they need to flourish. We are empowering offline retailers to bring the entire local market to their customers' doorsteps, matching the speed and selection they expect, while preserving the invaluable trust these stores have built over decades.”
Pincode’s Smart Store Program offers offline retailers:Intelligent stock management tools, including ERP and POS integrations, Operational support to optimize store layout and efficient order processing, Dedicated delivery infrastructure ensuring over 99% order reliability, Marketing and demand generation support to grow both online and offline sales & AI-powered cataloguing for quick and simplified digitisation of product listings.
