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Expanding its footprint in the B2B commerce space, Meesho has acquired Kirana Club, a platform serving kirana retailers, in an all-cash transaction valued at Rs 202 crore.
The acquisition is expected to strengthen Meesho's presence in the grocery segment while providing it with a robust B2B platform across multiple categories, particularly in Tier II cities and underserved markets. The company stated that Kirana Club will continue to function independently as part of the Meesho group following the transaction.
Founded in 2020 by Anshul Gupta and Aishwarya Jain, Kirana Club enables kirana store owners to connect directly with FMCG brands and distributors, with a strong focus on Tier II, Tier III, and Tier IV cities as well as rural markets across India. The platform currently has a network of 4.1 million registered retailers.
“Kirana Club has built deep trust among small retailers through its asset-light and community-first approach. We see significant opportunities to strengthen access, transparency and product discovery for kiranas in underserved markets across India, and also extend this to all forms of B2B retail across India.” said Vidit Aatrey, Chairman, Managing Director and Chief Executive Officer, Meesho.
Kirana Club operates a mobile-first marketplace that allows retailers to discover, compare, and procure FMCG and grocery products directly from brands, simplifying sourcing for small businesses.
According to Meesho, the acquisition provides a strategic entry point into India's $650-billion grocery market and strengthens its presence in the general trade ecosystem through an established B2B platform. The company added that the deal will help accelerate digital commerce adoption among the country's more than 13 million kirana stores.
For Kirana Club, becoming part of the Meesho ecosystem opens up access to the e-commerce company's extensive logistics network, supplier base, and marketplace infrastructure, creating opportunities to scale operations and enhance value for its retailer partners.
“Over the last few years, we have built deep trust with kirana retailers by combining community, local insights and commerce. Meesho understands Bharat at scale and shares our belief in serving underserved users through technology,” said Anshul Gupta, Co-founder and CEO of Kirana Club.
Meesho posted strong top-line growth in the third quarter of FY26, with revenue rising 32 percent year-on-year to Rs 3,517.5 crore. However, the company reported a significant increase in losses during the period.
Net loss for the quarter widened sharply to Rs 490.7 crore, compared with Rs 37.4 crore recorded in the corresponding quarter of FY25, reflecting an almost 13-fold increase year-on-year.
