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Women’s fashion label Madame has expanded its footprint in Chhattisgarh with the opening of a new standalone store in Raipur, reinforcing its retail presence in Tier II markets. This marks the brand’s second outlet in the state, following its debut at Magneto Mall, and reflects its broader strategy to scale operations across non-metro cities in 2025.
Located in a high-footfall commercial zone, the new store offers Madame’s full product range, including lightweight summer dresses, stylish denim, tops, sling bags, fragrances, and seasonal accessories. The collection caters to the evolving tastes of young, urban women, with bold prints and modern silhouettes across categories such as dresses, co-ord sets, jumpsuits, and skirts.
“Chhattisgarh is a fast-growing market for premium women’s fashion, and the strong response to our existing stores has encouraged us to accelerate our expansion,” said Akhil Jain, Managing Director and CEO of Madame. “Consumers here are increasingly seeking fashion-forward, high-quality clothing, and Madame is well-positioned to meet that demand.”
The brand’s design direction is rooted in advanced trend forecasting, fabric innovation, and consumer-driven insights, with a focus on delivering globally inspired fashion that’s accessible to women across India.
With further store openings planned throughout 2025, Madame is aiming to strengthen its position as a preferred destination for trend-conscious Indian women, especially in Tier II and Tier III cities.
