Lush Re-Enters Indian Beauty Market With Online Launch, Stores to Follow

British cosmetics brand Lush has re-entered in India with the rollout of its official online store, Lush.in, introducing its signature fresh, handmade, and cruelty-free beauty products to consumers across the country. The move marks a significant addition to India’s rapidly expanding beauty and personal care market.

The brand’s entry comes through a strategic licensing partnership with Bengaluru-based Bilberry Brands India Private Limited. Co-founder Rowena Bird said the company is “thrilled to be re-opening in India,” noting that the launch coincides with the festive season. She added that Lush is eager to once again offer Indian customers its range of fresh handmade cosmetics, with a physical store slated to open soon.

Bilberry Brands founder and CEO Vishal Anand said the collaboration is rooted in shared values of sustainability and ethical business. “Lush has always stood for more than just cosmetics; it's about crafting experiences and advocating for change,” he said, adding that the company aims to deliver an experience true to Lush’s global identity while ensuring relevance for Indian consumers.

Through its India website, Lush is making available a wide selection of products across skincare, haircare, bath and body, and fragrance. Indian shoppers will have access to fan favourites such as fresh face masks, solid shampoo bars, seasonal collections, and the brand’s well-known bath bombs. In line with Lush’s freshness-driven ethos, each item carries a label detailing who made it, when it was produced, and its recommended use-by date.

Founded in the UK in 1995, Lush has grown into a global leader in ethical beauty, with more than 850 stores in over 50 countries. The brand is also known for its activism, having contributed more than £100 million to grassroots organisations supporting environmental and humanitarian causes worldwide.

Bilberry Brands, established in 2025, serves as Lush’s official licensing partner in India and plans to introduce more global brands to the market with a focus on sustainability and strong organisational culture.

With its digital storefront now live and brick-and-mortar outlets on the way, Lush is positioning itself to tap into India’s rising demand for conscious, ingredient-focused beauty products.