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Beauty-tech platform Kult has appointed veteran finance leader Parag Gupta as its new Chief Financial Officer, strengthening its leadership bench as the company gears up for rapid expansion and secures large-scale inventory financing.
Gupta, a Chartered Accountant with over 20 years of experience, has previously steered financial strategy, global operations, and business transformation across fast-growing firms. His track record includes senior roles at PayPal India, AT&T, and Nimbuzz BVI, along with serving as Group CFO at College Dekho. He has also overseen large offshore teams and managed complex multi-phase transitions for organisations such as Washington Mutual Bank and Dell International Services.
Kult said Gupta’s appointment comes at a pivotal moment as the company finalises major financing partnerships with banks and institutional investors to support its rising operational demands.
“Parag’s experience with both MNCs and startups brings the right mix of discipline and agility,” said Karishma Singh, Founder and CEO of Kult E-Commerce. “His leadership comes at a critical time as we secure large inventory financing and continue scaling.”
Gupta joins the company soon after Kult closed a $20 million Series A round. In his new role, he will lead finance, investor relations, corporate development, and transformation initiatives.
Commenting on his appointment, Gupta said the Indian beauty market still offers substantial headroom for growth despite increasing competition. “Kult’s focus on personalisation and AI positions it well to build a strong niche. I look forward to contributing to its next phase of growth,” he said.
His arrival follows recent senior-level additions, including Rishi as Chief Business Officer and Ravish as Head of Marketing, as Kult continues bolstering its leadership team to support its technology-driven expansion plans.
