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JSW MG Motor India has inaugurated its first MG SELECT Experience Centre in Thane, Maharashtra, marking the debut of the company’s new initiative to enhance premium automotive retail in India.
Part of the broader MG SELECT vision, the centre is designed to offer a personalized and high-end customer experience. Inspired by art gallery aesthetics, the showroom features a minimalist layout that focuses on the sleek presentation of MG’s vehicles and luxury-oriented service offerings.
As per the company, 14 MG SELECT centres are planned across 13 Indian cities by the end of Q3 2025. The Thane centre currently showcases premium models such as the MG Cyberster—touted as the world’s fastest MG—and the MG M9, a vehicle positioned as a presidential limousine.
Anurag Mehrotra, Managing Director of JSW MG Motor India, stated that the company aims to “redefine the car ownership journey” in India’s growing luxury automobile segment.
JSW MG Motor India is a joint venture formed in 2023 between China-based SAIC Motor and India’s JSW Group. The company operates a manufacturing facility in Halol, Gujarat, with an annual production capacity exceeding 100,000 units.
MG Motor has already launched several models in the Indian market, including the Hector, ZS EV, Gloster, Astor, Comet, and Windsor.
