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Marking its entry into the Indian food and beverage landscape, Indonesia-based tea and premium ice cream chain Ai-CHA has launched its first Indian outlet in Amar Colony, New Delhi. Opened on June 6, the store represents the brand’s debut in South Asia and a significant milestone in its global expansion journey.
With a presence spanning more than 2,500 stores across 40 countries, Ai-CHA is now tapping into India's rapidly expanding F&B market. The New Delhi outlet offers consumers access to the brand’s signature range of fruit teas, milk teas, boba beverages, premium ice creams, and desserts.
The menu features internationally popular offerings including Vanilla Ai-Scream, Ai-Squash Lemonade, Ai-Milk Tea Brown Sugar Pearl, and Sund-Ai Boba, complemented by an extensive selection of teas, coffees, hot beverages, sundaes, and dessert options. The brand aims to strengthen its position in the value-driven beverage and dessert segment by emphasizing affordability, variety, and product customization.
To accelerate its growth in India, Ai-CHA plans to expand through a royalty-free Franchise Owned Franchise Operated (FOFO) model. According to the company, this strategy is designed to attract local entrepreneurs by combining established operational frameworks with the strength of its international brand presence.
Lee, Founder of Ai-CHA, said, "India represents an exciting new chapter in Ai-CHA's global growth journey. Over the years, we have seen consumers across Southeast Asia embrace our products because they combine affordability, quality and unique flavours. We believe Indian consumers are ready for a fresh beverage and dessert experience that can be enjoyed by everyone, from young adults and students to families and working professionals. We are delighted to bring Ai-CHA to India and look forward to becoming a part of consumers' everyday moments."
Sarthak Mohindra, Country Head – India, Ai-CHA, added, "India’s vibrant food culture and growing appetite for innovative beverage concepts make it a natural fit for Ai-CHA. Our focus is on delivering exceptional taste, high-quality ingredients and value-driven pricing that makes every visit enjoyable. Whether it’s a refreshing fruit tea during the summer, a comforting hot beverage during the winter, or a fun boba experience with friends, Ai-CHA has something for everyone. We are excited to begin our journey in Delhi and introduce Indian consumers to flavours they may not have experienced before. As we expand, our goal is to make Ai-CHA one of India’s most loved tea and ice cream brands while creating meaningful opportunities for franchise partners across the country."
The newly opened Amar Colony outlet has been conceptualized to showcase Ai-CHA's full range of products while delivering the brand's signature customer experience. Building on its New Delhi debut, the company is now preparing to expand into other key metropolitan cities as part of its strategy to establish a strong pan-India presence.
Ai-CHA's entry into India underscores the increasing appeal of the country's beverage and dessert market among international brands, particularly in the rapidly expanding tea, boba, and specialty drinks segments. Backed by a franchise-driven growth model and a well-established global network, the company is positioning itself to capitalize on the evolving opportunities within India's quick-service beverage industry.
