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The 72-year-old Indian occasionwear house strengthens its presence in Gujarat, bringing its legacy of handloom textiles, bridal couture and traditional craftsmanship to Ahmedabad.
Frontier Raas, the Indian occasionwear house established in 1954, has expanded its retail presence with the opening of its new store in Ahmedabad. The launch marks another milestone in the brand's retail journey, bringing its extensive portfolio of handloom saris, bridal couture, occasionwear and menswear to a city with a strong cultural and commercial connection to India's textile heritage. Actor Kangana Ranaut attended the inauguration as the Chief Guest.
With a legacy spanning over seven decades, Frontier Raas has built its identity around Indian textiles, regional craftsmanship and occasion-led dressing. The house has been part of generations of celebrations, evolving its collections with changing consumer preferences while maintaining a strong focus on traditional weaving techniques and artisan-led craftsmanship. Its expansion into Ahmedabad reflects the brand's continued focus on strengthening its presence in key Indian markets.
Ahmedabad holds particular relevance for Frontier Raas, given its longstanding association with textiles, weaving and craftsmanship. The city's appreciation for traditional fabrics and its evolving fashion and wedding market make it a significant addition to the brand's retail network.
The new store has been designed to bring together traditional Indian aesthetics and contemporary retail sensibilities. Its interiors incorporate carefully considered materials, textures, lighting and spatial elements inspired by Indian craftsmanship, creating an environment where customers can explore the collections and experience the brand's design philosophy.
Actor Kangana Ranaut graced the inauguration as Chief Guest. Known for her appreciation of Indian handlooms and traditional textiles, she wore a Patan Patola sari from Frontier Raas for the occasion. The choice of the celebrated Gujarati weave added a regional connection to the launch, highlighting the continued relevance of India's traditional textile heritage in contemporary fashion.
The inauguration brought together prominent members of Ahmedabad's business, fashion, art and cultural communities, marking the brand's arrival in the city.
The Ahmedabad store features an extensive selection of Frontier Raas collections, including handloom saris, bridal couture, occasionwear and menswear. The assortment showcases traditional Indian weaving and surface embellishment techniques, with collections featuring Banarasi Kadhwa, Jamdani, Kanjivaram, Patan Patola, Ikat, Sambalpuri Ikat and Bandhani, alongside intricate hand embroidery and hand embellishments.
The offering reflects the house's textile-led approach to design, bringing together regional techniques and craftsmanship for consumers looking for distinctive pieces for weddings, festivals and other significant occasions.
Speaking on the occasion, Mr. Anil Batra, Chairman, Frontier Raas, said, “Handloom saris have always been very close to my heart. I have immense admiration for the skill, patience and dedication of our weavers, who carry forward traditions passed down through generations. At Frontier Raas, we have always believed in recognising the people behind these textiles and supporting the weaving communities that keep these crafts alive. Our effort has been to bring traditional Indian weaves to a wider audience and make them relevant to generations of consumers in India and across the world. Ahmedabad, with its rich textile heritage, is a natural addition to our journey, and we are delighted to bring Frontier Raas to this city.”
Over the years, Frontier Raas has expanded beyond its established presence in India to international markets, including the United Kingdom, the UAE and the United States. In June 2026, the house opened its store in Edison, New Jersey, further strengthening its overseas retail footprint.
The Ahmedabad opening builds on this expansion, reinforcing the brand's focus on taking Indian occasionwear and traditional craftsmanship to a wider consumer base. For Frontier Raas, the new store represents more than a geographical expansion. It marks an opportunity to connect with a market that shares its appreciation for textiles, craftsmanship and the cultural significance of dressing for celebrations.
