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Devyani International, the leading QSR powerhouse behind KFC, Pizza Hut, and Costa Coffee outlets—is now gearing up to introduce another global favorite to India: Dairy Queen. According to recent media reports, the company is in advanced discussions to bring the iconic American burger-and-dessert chain to Indian cities, marking a strategic move to capture the growing appetite for indulgent treats and quick-service dining experiences. Devyani International declined to provide a comment when contacted for confirmation.
For those unfamiliar, Dairy Queen isn’t just another fast-food joint. It’s a name etched in American pop culture, with a fan club that includes none other than Warren Buffett. The billionaire investor bought the brand through Berkshire Hathaway back in 1997, shelling out $585 million in a mixed cash-and-stock transaction. Since then, he’s been an unofficial ambassador for the chain, often treating guests in Omaha to DQ’s soft serve and his favorite: the banana split.
It recently sealed partnerships with international names like Tealive, Sanook Kitchen, and New York Fries. Top executives hinted earlier this year that more such brand tie-ups were on the horizon.
Just weeks ago, Devyani made another bold move: acquiring a majority stake in Biryani By Kilo for ₹420 crore. The deal is part of a larger play to strengthen its hold across multiple food categories—beyond fried chicken and coffee.
If the Dairy Queen deal is finalized, it could mark a high-profile entry into India’s ever-growing quick-service restaurant market—and a dessert war might just be on the horizon.
