173
/ 4
Min Read
Critically acclaimed rapper, singer-songwriter and entrepreneur Badshah is set to make a landmark entry into India’s rapidly expanding quick service restaurant (QSR) industry with the launch of his brand-new venture — ‘Badboy Pizza’, a mass-premium pizza QSR chain. The brand is being launched in strategic collaboration with Ghost Kitchens India, one of India’s largest cloud kitchen-led F&B companies, helmed by serial entrepreneur Karan Tanna.
Ahead of the launch, a viral marketing campaign featuring Badshah in a heated dispute and being slapped by a pizza flooded the internet with an objective to leverage the brand's tagline, ‘pizza that slaps’. This strategic move garnered over 8 million views across social media platforms, generating significant pre-launch momentum for his new venture.
Currently operating from a flagship boutique outlet in Andheri, Mumbai, the brand is targeting to scale to 50 outlets across India’s top five metros over the course of the next three years, with the objective of achieving an annual recurring revenue (ARR) of ₹150 crores. Designed as a hybrid format comprising dine-in outlets and cloud kitchens, the brand aspires to deliver a consistently elevated, premium pizza experience rooted in cultural relevance, authenticity and accessibility — qualities closely aligned with Badshah’s personal identity: desi, chic and unapologetically authentic. With an average per-person cost of ₹400, Badboy Pizza aligns with national popular pizza chains, making a sophisticated and innovative culinary experience accessible to a broad and discerning audience.
In a fast-changing consumer environment where Gen Z and Gen Alpha audiences are increasingly gravitating towards culturally resonant, purpose-driven brands over legacy global chains, Badboy Pizza is built with a vision to tap into this shift — offering an aspirational and relatable brand that mirrors the evolving identity and aspirations of young India. With an elaborate 50-item cosmopolitan menu, Badboy Pizza offers a sophisticated and innovative culinary experience aligning with national popular pizza chains and making it accessible to a broad and discerning audience.
Badshah (Aditya Prateek Singh Sisodia) brings to this venture his deep entrepreneurial pedigree. His diversified portfolio includes fashion label (Badfit), nightlife venue (Dragonfly), fine dining restaurants (Sago, Sidera, Seville) media ventures (Pentertainment 0075, Aaho TV, Apra Films, After Hours), along with strategic investments in high-growth platforms such as Droom, Ultimate Kho Kho and Crickpe.
Badshah shares, "Badboy Pizza is an extension of my personality — rooted, bold and real and this launch is special since I’ve always dreamt of having my own pizza chain! Drawing upon diverse culinary experiences from my travels over the years, my vision was to forge a brand that embodies international quality while resonating deeply with homegrown appeal. Partnering with Karan Tanna and Ghost Kitchens ensures we’re building not just a brand, but a truly world class and accessible culinary experience.”
Ghost Kitchens India is a category leader in cloud-first food businesses, currently operating 12 delivery-first brands including Starboy Pizza, New York Waffles, and Speak Burgers by Chef Vicky Ratnani. Known for its tech-enabled, highly efficient operating model, the company processes over 1.2 lakh orders per month, and has recorded 60% YoY growth. In 2024, it secured $5 million in Series A funding from GVFL and NB Ventures, accelerating its strategic roadmap through acquisitions and national expansion.
Karan Tanna, CEO, Ghost Kitchens India states, “Badboy Pizza is poised to be the most exciting QSR launch of the decade. The brand reimagines what scalable QSRs of the future will look like. Badshah’s ability to shape trends and influence youth culture gives this brand an unmatched edge. Together, we’re building the future of QSR experiences in India.”
India’s QSR sector is on an explosive growth trajectory, projected to rise from USD 85.19 billion in 2025 to USD 139.75 billion by 2030, a robust CAGR of 10.41%, driven by urbanization, increased disposable incomes and shifting consumption patterns. The pizza segment, in particular, is forecast to grow from USD 5.3 billion in 2024 to USD 11.8 billion by 2033, at a CAGR of 9.24%.
With a culturally attuned consumer-first brand identity, innovation-led food strategy, and robust operational backbone, Badboy Pizza is well-positioned to establish itself as a national player in the premium QSR segment.
