Amazon Doubles Same- and Next-Day Deliveries in Assam Ahead of Festive Season

E-commerce giant Amazon India has announced a significant ramp-up in its delivery operations in Assam, doubling its same-day and next-day deliveries across the state, particularly in Guwahati, to meet rising consumer demand ahead of the festive season.

Speaking at a media briefing, Pallavi Singh, Senior Manager at Amazon Prime India, said the platform is witnessing a sharp increase in demand for premium products, especially in categories like fashion and beauty.

“This festive season, customers in Guwahati are increasingly opting for premium products in Amazon’s fashion and beauty segments,” Singh noted. “Luxury watches and beauty products are seeing 30% year-on-year growth, while demand for traditional and contemporary jewellery is up by 20%, with a strong preference for Assamese-inspired designs.”

Consumer interest also spikes during key cultural events, Singh said. "In the run-up to Durga Puja, there's a noticeable rise in searches for complete beauty looks. Similarly, wedding season drives demand for luxury beauty and jewellery."

In addition to beauty and fashion, smartphones, electronics, home and kitchen appliances, groceries, and daily essentials remain top-selling categories in Assam.

Amazon also highlighted the growing success of local entrepreneurs in the region. Over 10,000 sellers from Assam now use Amazon to reach customers nationwide, selling products ranging from home goods and toys to grocery items.

“Amazon not only empowers sellers from Assam but also contributes to the local economy by creating hundreds of job opportunities,” Singh added. The company’s infrastructure in the state includes one fulfilment centre, one sortation centre, over 200 ‘I Have Space’ partner stores, and 50+ delivery stations, enabling the surge in delivery volumes.

These investments have allowed Amazon to double year-on-year delivery volumes in Assam for same- and next-day shipments.

Looking ahead, Singh confirmed that Amazon is set to launch its flagship festive sale, the ‘Great Indian Festival’, on September 23, promising customers exclusive deals, lightning-fast delivery, and early access for Prime members.

(Source: PTI)