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South Indian café chain Adhira & Appa has marked its entry into Uttar Pradesh with the launch of its first outlet in Prayagraj, strengthening its presence in North India as part of an aggressive national expansion strategy.
Located at 70B/58, Lal Bahadur Shastri Marg, the new café is the brand's 16th outlet in the country and its first in Uttar Pradesh. Known for its authentic South Indian filter coffee and community-focused café experience, Adhira & Appa aims to bring the region's rich coffee culture to consumers in emerging markets.
The café's menu is anchored by traditional filter coffee, served in the classic steel davara and tumbler, alongside a range of South Indian offerings. The brand has also introduced contemporary twists to familiar favourites, including dosa tacos and waffle-style medu vadas, catering to evolving consumer preferences while retaining authentic flavours.
Speaking on the launch, Karan Mendon, COO, Adhira & Appa Café, said, “Prayagraj is a city that values community, conversations and meaningful experiences. We wanted to create a space where people can slow down, connect and enjoy authentic filter coffee in a warm and welcoming environment.”
The launch forms part of the company's broader growth strategy across Tier-II and emerging cities. According to the company, new outlets in Lucknow and Noida are scheduled to open within the next month, further strengthening its footprint across Uttar Pradesh and the National Capital Region.
Dr. Irfan Khan, Chairman & Founder, EBG Group, said the expansion reflects the brand's commitment to taking its café experience to new markets. “Adhira & Appa was built on the principles of authenticity, sustainability and community. From Kochi to cities such as Chandigarh, Nashik, Hyderabad and Nagpur, we have seen strong consumer acceptance, and Prayagraj represents another important milestone in our growth journey,” he said.
Adhira & Appa is the flagship food and beverage venture of EBG Group and has outlined plans to scale its network to 100 cafés across India by the end of 2026. To support its expansion, the company has also opened franchise and master franchise opportunities for entrepreneurs and investors looking to participate in the growing café segment.
With increasing focus on Tier-II markets and rising demand for experiential café formats, the brand is positioning itself for accelerated growth across India's evolving food service landscape.
