
Pizza has become very popular in India. A few years ago, it was seen as a fancy foreign food, but now people of all ages enjoy it as a regular meal, party snack, or quick bite. Whether in big cities or small towns, pizza is loved by everyone. The pizza business in India is growing fast from $5.3 billion in 2024 to a big $11.8 billion by 2033. This means it’s a great time for people who want to start a pizza franchise. There’s a lot of opportunity and demand, making it a smart and exciting business choice.
Not everyone has enough money to open a big pizza outlet from a global brand. That’s why affordable pizza franchises are a great option. They need less money to start, come in different sizes like kiosks or small shops, and give good support to help you run the business. Whether you’re starting your first business or adding to your food ventures, these low-cost pizza brands make it easier to succeed without spending too much.
In this blog, we will look at the Top 10 low-cost Pizza Franchise brands in India for 2025.
Top 10 low-cost Pizza Franchise brands in India
1. Chicago Pizza
- Founded: 2000
- Investment Needed: ₹10–20 Lakhs
- Space Required: 100–150 sq. ft.
- Headquarters: New Delhi
Chicago Pizza has created a niche in the quick-service restaurant (QSR) market by concentrating on pizza-by-the-slice. This model is ideal for high-traffic locations such as malls, food courts, and transportation hubs. With robust backend support, efficient supply chain management, and effective marketing support, franchisees can operate with low complexity and high returns.
2. Smokin' Joe's Pizza
- Year Founded: 1993
- Investment Required: ₹10–15 Lakhs
- Space Needed: 750–1000 sq. ft.
- Headquarters: Mumbai
Smokin' Joe's is India's oldest pizza brand, famous for its low-complexity, low-cost model and local taste. It provides customizable menus and flexible formats, which suit entrepreneurs in metro and non-metro cities equally well. The brand recall and loyal customers of the brand increase its attractiveness.
3. Go69 Pizza
- Started: 2015
- Investment Required: ₹10–20 Lakhs
- Space Needed: 100–800 sq. ft.
- Headquarters: Lucknow
Go69 Pizza is one of India's emerging budget pizza players. It is serving small cities and towns with its small-format outlets and priced menu. Franchisees can go for dine-in, takeaway, or kiosk formats, providing flexibility and cost-effectiveness.
4. Bon Pizza
- Founded: 2013
- Investment Needed: ₹10–20 Lakhs
- Space Required: 150–300 sq. ft.
- Headquarters: Ahmedabad
Bon Pizza is a contemporary brand selling artisanal, wood-fired pizzas at affordable prices. Developed for small-format outlets and food courts, it targets health-oriented and fashion-conscious young customers. Its new branding and contemporary menu fascinate younger crowds.
5. US Pizza
- Founded: 1998
- Investment Needed: ₹20–30 Lakhs
- Space Required: 250–1000 sq. ft.
- Head Office: Bangalore
US Pizza is a vegetarian-friendly chain that fares well in Tier 2 and Tier 3 cities. With low cost and high regional demand, it provides high margins and various format options such as express and dine-in. It's a pragmatic point of entry for investors from outside metros.
6. Laziz Pizza
- Founded: 2013
- Investment Needed: ₹5–10 Lakhs
- Space Required: 400–1000 sq. ft.
- Headquarters: Kolhapur, Maharashtra
Laziz Pizza has one of the cheapest franchise models available in India. Focusing primarily on Tier 2 and Tier 3 cities, Laziz has customizable formats, low royalty charges, and simple training. It's perfect for first-time entrepreneurs who want to enter the food industry at a low cost.
7. Oven Story Pizza
- Founded: 2016
- Investment Needed: ₹30–50 Lakhs
- Space Required: 350–800 sq. ft.
- Headquarters: Mumbai
Oven Story is a cloud kitchen brand owned by Rebel Foods, famous for gourmet toppings and tech-enabled logistics. It's a delivery model, no dine-in setup needed, which equates to lower rent, less staff, and less furniture. Perfect for tech-savvy investors seeking quick scalability and strong returns.
9. Pizza Stop
- Founded: 2012
- Investment Needed: ₹10–15 Lakhs
- Space Required: 200–500 sq. ft.
- Headquarters: Hyderabad
Pizza Stop is famous for quick service and affordable pricing. It serves a combination of Indian and Italian flavors, thus being a hit among working professionals and students. Being takeaway and delivery-oriented, it maintains low costs and high margins.
10. Pizza Hut
- Founded: 1996
- Investment Needed: ₹50 Lakhs
- Space Required: 600–1000 sq. ft.
- Headquarters: Gurgaon
Although Pizza Hut is a multinational brand, its smaller format is for investors who want to enter at a lower cost. Delivery and takeaway-only outlets, with lower operational expenses and preserving brand value, are the focus of these outlets. Full training to the franchisees, centralized buying, and national marketing support are provided.
How to Select the Best Pizza Franchise
Investment decision-making requires careful consideration of the following factors:
- Location: High-traffic zones such as malls, colleges, or main streets
- Budget: Align your investment potential with the entry cost of the brand
- Format: Choose dine-in, takeaway, kiosk, or cloud kitchen
- Support: Find brands that provide training, marketing, and supply chain assistance
- Menu Appeal: Opt for a brand whose flavors will appeal to your local crowd
Future Outlook
India's pizza market is anticipated to rise at a CAGR of 9.24% during the decade. The following are the factors propelling this growth:
- Urbanization and hectic lifestyles
- Increasing disposable incomes
- Food delivery app popularity
- Young population's demand for fast, delicious food
- Fusion menus with Indian tastes
Value for money pizza franchises are poised to capitalize on this demand, particularly in Tier 2 and Tier 3 cities where competition is minimal and expansion opportunities are greater.
Conclusion
Pizza is no longer just a foreign food, it’s now loved all across India. For people who want to start a business, low-cost pizza brands are a smart way to enter the food market without spending too much. You can choose from different styles, like delivery kitchens (like Oven Story), small kiosks (like Chicago Pizza), or local favorites (like Laziz Pizza), depending on your budget and goals.
With the right place, setup, and brand support, you can build a successful pizza business and get amazing profits, one slice at a time.
FAQ
1. Can I run a pizza franchise without prior experience in the food industry?
Yes. Most affordable pizza franchises offer complete training in food preparation, hygiene, customer service, and business operations. You don’t need a background in hospitality to get started.
2. How long does it take to set up a pizza franchise outlet?
Depending on the brand and format, setup can take anywhere from 30 to 90 days. This includes site approval, interior work, equipment installation, and staff onboarding.