Orient Tiles plans aggressive expansion

Orient Tiles is planning huge expansion for its retail network in 2012 to increase its market share in the organised tile industry. The brand is planning to open more than 50 outlets by the end of 2012. For further expansion the brand is targeting cities like Bengeluru, Chennai, Mumbai, Kochi, Pune and Gurgaon. Presently, the brand has 30 franchise outlets.

Orient Tiles is focusing on online marketing, advertising on social networking and real estate websites.

The company has created its imported product line from Spain, Italy and China with its newly established Orient International division. Through the Orient International imported range, the brand has got into 75 new multi-brand retail outlets, which is anticipated to double by January 2012.

The company’s latest initiative is Orient Tiles Boutiques (OTBs). These are exclusive company owned and managed concept stores of 2,000-3,000 sq.ft. These signature boutiques display domestic and imported range of tiles and offer contemporary designs and décor solutions. Presently, four OTBs are already launched in New Delhi, Kolkata, Chandigarh and Faridabad and more are in the pipeline.