
Imagine owning an ice cream parlour and scooping out different flavours of ice cream. But can you build an ice cream brand from scratch? Starting an ice cream business could be fun, but it requires lots of effort. However, it doesn’t mean that you should give up on this idea; you can simply get a Kwality Walls Ice Cream franchise. Given Kwality Wall's ice cream's strong market presence and support system, opening a franchise in India can be a lucrative endeavor. This thorough guide will assist you in understanding the investment requirements, eligibility requirements, and other relevant details.
Disclaimer: As of 30th April 2025, Franchise India is not providing the Kwality Walls Ice Cream franchise. However, we may include it in our list soon. If you wish to get it anytime in the future, do read this blog to get the detailed analysis.
The Allure of a Kwality Walls Franchise
In India, Kwality Walls is a well-known brand that is associated with mouthwatering frozen desserts. Their wide variety of ice creams, which includes the famous Cornetto and the rich chocobar, makes millions of people happy. If you want to pursue your entrepreneurial dreams, owning a portion of this well-known brand could be a great idea.
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The ice cream market in India offers substantial room for expansion. It is currently valued at Rs 30,000 crore, but by 2028, it is expected to reach Rs 50,000 crore due to the expansion of supply chains via quick commerce platforms and an 11% yearly increase in per capita consumption.
It's critical to understand why a Kwality Walls franchise might be a compelling business opportunity before delving into the specifics.
- Established Brand Recognition: Kwality Walls has a dedicated customer base throughout India and a high level of brand recognition. This greatly lowers the initial obstacle to gaining clients and establishing confidence.
- Broad Product Portfolio: Providing a variety of well-liked ice cream items appeals to a wide range of consumer tastes and guarantees steady demand all year long.
- Proven Business Model: Kwality Walls, a division of Hindustan Unilever Limited (HUL), offers franchisees a strong foundation for success by operating with proven supply chains, marketing plans, and processes.
- Support and Training: New business owners can benefit greatly from the assistance franchisees usually receive in opening their location, training employees, and providing continuing operational direction.
Particulars | Details |
---|---|
Industry | Food |
Founded | 1956 |
Founders | V. S. Sudhakar Hari Menon V. S. Ramesh Vipul Parekh Abhinay Choudhari |
CEO | Rohit Jawa |
Parent | Hindustan Unilever Limited |
Headquarters | Mumbai, Maharashtra |
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Kwality Walls Ice Cream Franchise: Unpacking the Eligibility Criteria
Kwality Walls presents a fantastic prospect, but they also have strict requirements to make sure their franchisees can maintain the operational standards and reputation of the brand. You may come across the following important eligibility factors:
Entrepreneurial Drive and Passion
Genuine enthusiasm for the food and beverage sector and a strong drive for success are frequently highly regarded. Kwality Walls needs individuals who are committed to the business and driven to give outstanding customer service.
Business savvy
Although not necessarily required, prior experience in the food sector is helpful. Nonetheless, a basic understanding of company operations, such as marketing, sales, and customer service, is usually needed.
Financial capacity
Let’s not forget that financial investment is the most important in a franchise business. You must prove that you have the funds to cover both the initial investment and continuing operating expenses.
Location and Infrastructure
Kwality Walls frequently has particular demands about the franchise outlet's dimensions and location. To draw clients, they seek out locations with lots of foot traffic, excellent visibility, and ease of access. One important consideration is the availability of appropriate commercial space.
Brand Standards Commitment
To preserve brand consistency, franchisees must closely follow Kwality Walls' operating guidelines, quality standards, and customer service directives.Legal and Regulatory Compliance: You must adhere to all applicable laws and regulations to conduct business in your area.
Documentation
Essential documents include:
- Aadhaar Card
- PAN Card
- GST Registration Certificate
- TAN Certificate
- Address Proof of the proprietor and business premises
- No Objection Certificate (NOC) for the shop premises
Investment Details
With booth and exclusive shop choices, Kwality Wall's provides two main franchise models: Swirls Parlour and Kwality Wall's Parlour.
Kwality Wall's Parlour
Kiosk:
- Area Required: Approximately 8 x 6 sq. ft.
- Investment: ₹2 lakhs to ₹2.5 lakhs
Exclusive Shop:
- Area Required: Approximately 150 sq. ft. with a 10 ft. frontage
- Investment: ₹2.5 lakhs to ₹3.5 lakhs
Swirls Parlour
Kiosk:
- Area Required: Approximately 8 x 8 sq. ft.
- Investment: ₹6 lakhs
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Exclusive Shop:
- Area Required: Approximately 100 sq. ft. with a 12 ft. frontage
- Investment: ₹7 lakhs
Profitability and Returns
Profit Margins:
- Ice Cream & Frozen Desserts: 50–60%
- Sundaes & Premium Products: 40–50%
- Bulk Orders & Catering: 30–40%
- Return on Investment (ROI): Approximately 30%
Break-even Period: Typically between 2 to 4 years, depending on location and sales performance.
Key Steps to Acquiring a Kwality Walls Franchise
Here are the steps you need to follow if you're serious about making the most of this opportunity:
- Research: Learn everything there is to know about Kwality Walls' franchise options in the area of your choice. For more information, visit their official website or get in touch with their franchise development team.
- Show Your Interest: To show your interest and obtain their franchise application form and complete details package, get in touch with Kwality Walls.
- Application and Careful Consideration: Carefully complete the application, making sure to include all necessary information. Be ready for Kwality Walls to assess your suitability as a franchisee during a due diligence procedure.
- Meeting and Conversation: To go over the opportunity in further detail, get your questions answered, and learn about their expectations, you will probably meet with the Kwality Walls franchise team.
- Location Approval: Should your application be accepted, you will have to choose a good site for your store, which Kwality Walls must approve under their standards.
- Franchise Agreement: You will sign a formal franchise agreement detailing the terms and circumstances of the partnership after the location clearance and due diligence are completed.
- Training and Setup: Kwality Walls will offer you and your employees the required training. By their instructions, you will also go ahead and set up your outlet.
- Launch and Operations: Following the completion of all necessary preparations, you will open your Kwality Walls ice cream business and start making sales while following their policies and guidelines.
Key market growth factors:
- Robust Distribution System: Kwality Walls has set up a vast distribution network, which guarantees that its goods are accessible through some channels, such as wholesalers and exclusive parlors. They may take advantage of economies of scale and lower logistics costs due to their wide reach, which enables them to enter even the most isolated locations.
- Successful Branding and Marketing: The company uses aggressive marketing techniques on a variety of platforms, including TV ads, print media, billboards, and internet channels, to build customer engagement and brand awareness. Through carefully thought-out campaigns, they target particular audience segments and concentrate on brand positioning. Kwality Walls frequently employs advertising campaigns and celebrity endorsements to increase brand recognition and draw in clients.
- Move towards Branded Goods: Branded, clean, and attractively packed treats are becoming more popular among consumers than disorganized local ones. This change immediately improves Kwality Walls.
- The growth of organized Retail: The development of malls, multiplexes, and urban high streets has created additional high-traffic areas that are perfect for ice cream shops and parlors.
- Digital Ordering and Delivery Apps: Nowadays, consumers can order ice cream from the comfort of their homes via platforms like Swiggy and Zomato. Kwality Wall's has taken advantage of this and increased franchisee sales.
One of the low-risk, high-reward business decisions in India's food and beverage industry at the moment is opening a Kwality Wall's franchise. In addition to being a reasonably priced investment and a well-known brand, who doesn't enjoy ice cream? This could be your secret to success, no matter whether you're a new business owner or just trying to create a fun side project.
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Frequently Asked Questions
Who is the CEO of Kwality Ice Cream?
Rohit Jawa, the CEO and Managing Director of HUL, is in charge of Kwality Wall's operations. Hindustan Unilever Limited is the owner of the Kwality Walls brand (HUL). Early in 2025, HUL declared that its ice cream division, which included Kwality Wall's, would be merged into a new company called Kwality Wall's India Ltd (KWIL).
What is the profit margin of Kwality Walls ice cream?
Depending on factors like location, outlet format (kiosk or exclusive shop), and operational effectiveness, a Kwality Wall's franchise usually has a profit margin of 25% to 30%. This margin shows the profits after deducting expenses for things like inventory, rent, utilities, and employee wages.
Who is Kwality owned by?
Kwality Wall's is a member of Unilever's Heartbrand family of ice creams, which are marketed under numerous regional names, such as Wall's and Ola, in over 40 countries worldwide. It is giving customers pleasantly tasty products to provide them moments of daily enjoyment in a world full of stress, denial, and restraint.