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Green Gold Store is focusing on franchise expansion in tier-II cities, including Pune, Ahmedabad and NCR. The brand is present in 16 cities across the length and breadth of India.
Sudeesh Varma, Head, Green Gold Store, which has all the products and merchandise of Chhota Bheem, told Franchise India, "For Green Gold Store, the option is to open outlets across India, but to be specific, the tier-II cities are the key locations and growing cities for business. Pune, Ahmedabad and NCR region are among the growing places and the demand for kids' retail is high here."
Founded by Green Gold Animation Pvt. Ltd in May 2011, the idea behind opening these stores was to create a paradise where children can get all the products and merchandise of Chhota Bheem. It offers a range of kids' products including comics, DVDs, apparels, gifts, home decor items, puzzles and stationeries. The stores have a special range of Chhota Bheem, Mighty Raju, Krishna Balram, Luv Kush and Chor Police merchandise which are very famous among the kids.
The brand is gearing up to pick up speed in 2015 and is also tapping the online market seeing the success of other brands and need of the e-commerce. "E-commerce has picked up and would be shining in the years to come. For Green Gold, we are working on building this platform with our site," Sudeesh Varma added.
