Franchise Opportunities in Celebrity-Owned Food & Fashion Brands

Launching a business may be thrilling, but also demanding, particularly when you're attempting to become noticed in a busy marketplace. For this reason, many budding businessmen and women are looking to celebrity-owned brands. In India, where citizens follow closely behind film stars, cricketers, and online influencers, businesses supported by well-known personalities tend to receive more publicity and credibility from consumers. Be it a fashion clothing brand or a popular cafe, celebrity brands get instant popularity and powerful branding.

Franchising with such brands offers you an opportunity to be your own boss using the star's reputation and successful business model. In this blog, we'll discuss a few of India's most popular celebrity-owned food and fashion franchises and how you can become a part of them.

Celebrity-Owned Food Franchises

1. One8 Commune – Virat Kohli

Cricketer Virat Kohli’s premium resto-bar chain, One8 Commune, has become a lifestyle destination. With outlets in Delhi, Mumbai, Pune, and Kolkata, the brand blends gourmet food, stylish interiors, and Kohli’s personal touch.

Franchise Appeal:

• High-end dining experience
• Strong brand identity tied to Kohli’s fitness and style
• Ideal for metro cities and upscale neighborhoods

Investment Range: ₹1.5–2 crore
Format: Dine-in, lounge, bar

2. Garam Dharam – Dharmendra

Inspired by Bollywood icon Dharmendra, Garam Dharam is a quirky chain of North Indian restaurants celebrating retro cinema and Punjabi cuisine. With colorful décor and filling meals, it's a family and film fan favorite.

Franchise Appeal:

• Vintage Bollywood theme
• Affordable prices and mass appeal
• Strong foothold in North India

Investment Range: ₹50–75 lakhs
Format: Casual dining

3. Biryani By Kilo – Sponsored by Celebrities

Though not established by an actor, BBK has collaborated with celebrities such as Manoj Bajpayee and has grown through influencer marketing. It serves genuine biryani in handi-packaging and has expanded quickly throughout India.

Franchise Appeal:

• Cloud kitchen and dine-in formats
• High demand for biryani across regions
• Tech-enabled delivery model

Investment Range: ₹25–40 lakhs
Format: Cloud kitchen, takeaway, dine-in

4. Sachet & Parampara Café – Sachet Tandon

The music duo Sachet-Parampara opened a boutique café in Mumbai that marries music, cuisine, and art. Though in its nascent stages, the brand is looking at franchising in Tier 1 towns.

Franchise Appeal:

• Artistic atmosphere
• Youth-focused branding
• Cafe + live music format potential

Investment Range: ₹30–50 lakhs
Format: Cafe, performance venue

Celebrity-Owned Fashion Franchises

1. Being Human – Salman Khan

Salman Khan's Being Human is India's top celebrity fashion brand. It is famous for its easy-to-wear and philanthropic cause, with more than 70 outlets in India and internationally.

Franchise Appeal:

• Brand loyalty
• Value-for-money fashion with a social cause
• Large product range: men, women, accessories

Investment Range: ₹50–75 lakhs
Format: Retail store, mall kiosk

2. All About You – Deepika Padukone

Deepika Padukone's fashion brand, introduced with Myntra, is all about feminine, stylish designs. Though it was launched as an online brand, plans are on the cards to go to offline retail via franchise agreements.

Franchise Appeal:

• Fashion of celebrities for contemporary women
• Good online presence and recognition
• Good for boutique-style outlets

Investment Range: ₹20–40 lakhs
Format: Boutique, multi-brand outlet

3. HRX – Hrithik Roshan

HRX is a fashion and lifestyle brand that is fitness-oriented and was co-founded by Hrithik Roshan. It retails activewear, accessories, and even fitness classes. The company is opening up standalone stores and fitness centers as well.

Franchise Appeal:

• Fitness + fashion fusion
• Aspirational branding and youth appeal
• Gym + retail hybrid model potential

Investment Range: ₹40–60 lakhs
Format: Retail store, fitness studio

4. House of Pataudi – Saif Ali Khan

Saif Ali Khan's ethnic fashion house, House of Pataudi, mixes royal lineage with contemporary style. It's in demand around festive occasions and weddings, and is looking to expand offline.

Franchise Appeal:

• High-end ethnic apparel
• Wedding season and bridal market
• High narrative and brand positioning

Investment Range: ₹30–50 lakhs
Format: Boutique, ethnic wear store

What Sets Celebrity Franchises Apart?

Celebrity brands are not simply about celebrity status, they are also accompanied by:

• High Marketing Value: Endorsements by celebrities minimize local promotion requirements.
• Premium Pricing Power: People pay extra for star-endorsed goods.
• Brand Storytelling: Emotional resonance through personal tales and causes.
• Cross-Platform Reach: From social media to television, reach is unparalleled.

Yet, they also bring greater expectations. Franchisees are required to uphold brand standards, make quality interior investments, and provide consistent customer experiences.

How to Choose the Right Celebrity Franchise

If you’re considering investing in a celebrity-owned brand, here’s how to make a smart choice:

Match the Brand with Your Audience: A luxury fashion brand may not work in a small town, while a casual food outlet might thrive.

• Check Franchise Support: Look for training, marketing help, and supply chain support.
• Understand the Growth Plan of the Brand: Is it going up gradually or merely taking a ride on a trend?
• Visit the Existing Outlets: Interact with existing franchisees to learn about ground realities.
• Read the Franchise Agreement Carefully: Learn your rights, fees, and responsibilities.

Future Outlook

India's franchise sector will reach over $100 billion by 2027, and brands owned by celebrities will contribute significantly to this. With more stars becoming entrepreneurs, there will be new frontiers in wellness, technology, and even education. From cricketers opening protein cafes to actors launching skincare brands, the options are limitless.

With influencer culture and digital-first branding on the rise, even social media influencers are venturing into the world of franchising. The future might hold franchised YouTuber cafes, Instagram fashion pop-ups, and so on.

Final Thoughts

Celebrity-owned food and fashion franchises mix style with smart business. These brands are already trusted by fans, have strong names, and attract loyal customers. But running one isn’t just about fame, it takes good planning, money, and serious effort. If you’re ready to grow with India’s rising celebrity business trend, joining a star-backed franchise could be a great move.

Whether you dream of opening a cool café with music vibes or a clothing store inspired by Bollywood stars, there are plenty of chances to explore. Just remember: every successful celebrity brand has a smart investor behind it who saw the opportunity and made it work.

FAQ

1. Do I need to have experience in food or fashion to invest in these franchises?

Not always. Many celebrity brands offer training and operational support for new franchisees. However, having basic business knowledge or experience in customer service, retail, or hospitality can be a big advantage.

2. Are celebrity franchises only available in big cities?

While most start in metro areas, some celebrity brands are expanding into Tier 2 and Tier 3 cities. It depends on the brand’s strategy and whether the local market matches the brand’s target audience.