
Burger Point sells popular burgers and you can find their stores across the India. The country's fast-food market moves fast,, where local spots often face big global companies. Burger Point focuses on affordability, quality and a tailored menu that will meet everyone’s preferences. Are you looking to start your own business? A Burger Point franchise offers a good chance. You get to join the busy quick-service food industry, plus it comes with a business plan that works. Read this article till the end to know everything related. This guide focuses on its cost and investment, return on investment and profitability, requirements and step-by-step approach.
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About Burger Point
Burger Point was founded in 2010; it is embarked on a mission to redefine the burger experience in India. The brand’s mission is not just about serving burgers but about building a community hub. They offer a variety of burgers, both vegetarian and non-vegetarian, which makes them stand out. They offer a variety of burgers, sandwiches, wraps and a range of beverages.
- Burger Point has a diverse and affordable menu. The brand focuses on fresh ingredients and high-quality preparation ensures a committed taste.
- The brand has expanded from Delhi-NCR to multiple states. They have expanded their footprints across multiple cities.
- Burger Point primarily operates on a franchise-owned, franchise-operated (FOFO) model. This empowers local entrepreneurs to run their businesses while leveraging the brand's reputation, established supply chain, and operational expertise.
Burger Point Franchise Cost and Investment Breakdown
The total Burger Point franchise cost is the sum of all key components. This includes everything from the one-time franchise fee to the operational cost, etc. It is a first step to understand the financial commitment before becoming a franchisee. The total estimated investment required to open a Burger Point franchise typically ranges between ₹5 lakhs to ₹10 lakhs.
- Franchise Fee:
This is a one-time, non-refundable franchise fee of ₹4 lakhs. This fee grants you the right to use the Burger Point’s brand name, trademarks, and business model. This part covers the brand licensing and initial support. - Store Setup and Interior:
This is the most significant part of the investment. This is where a large portion of your investment goes. It includes the cost of interior fit-outs, branding, furniture, and all civil work. - Kitchen Equipment and Machinery:
You will need to invest in a range of commercial kitchen equipment, including grills, deep fryers, ovens, refrigerators, and a ventilation system. The brand provides a list of approved vendors in the process. - Initial Inventory and Working Capital:
It is important to have working capital ready; this will be needed for the first months of operations and expenses like rent, salaries, and utility bills. This is important for the business until you start making a profit. - Royalty Fee:
Burger Point charges a monthly royalty fee of ₹5,000. This is a continuous fee paid to the franchisor.
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Profitability and Return on Investment (ROI)
The success of a franchise is measured by its profitability and the time it takes to recover the ROI.
Profit Margins:
The brand’s streamlined menu and efficient supply chain are designed to keep costs low and maximise revenue. With a well-managed store, franchisees can expect to achieve around a 20% to 25% profit margin.
Break-Even Period:
The average time to reach the break-even point is estimated to be 12 to 24 months. This can be affected by a variety of factors, including the location of the outlet.
Return on Investment (ROI):
With a low initial investment and a well-established brand, franchisees have a good chance and a high potential of return on investment (ROI).
Requirements to Become a Burger Point Franchisee
Burger Point has a set of requirements for its potential franchise partners to ensure the success and integrity of the brand.
- Financial Requirements:
The most basic requirement for a Burger Point franchise is the financial capacity to make an initial investment of ₹5-10 lakhs. It is also recommended to set aside some working capital for the initial months of operations. - Area and Location:
A commercial space of approximately 200 to 600 sq. ft. is required. The ideal location is a high-footfall area, such as a busy market, a street close to schools or colleges, or a residential neighborhood. - Entrepreneurial Spirit:
While prior experience in the food industry is not mandatory, the brand looks for individuals with a strong entrepreneurial drive, a passion for the food business, and the willingness to follow the brand's Standard Operating Procedures (SOPs). - Hands-On Commitment:
The brand emphasizes a hands-on approach. The franchisee is expected to be actively involved in the day-to-day operations and management of the outlet.
Also read: The 10 Best Burger Franchises in India (2025)
The Application Process: How to Get a Burger Point Franchise
The process of acquiring a Burger Point franchise is straightforward and systematic.
- Initial Inquiry:
Firstly, you have to visit the official Burger Point franchise page and submit a franchise inquiry form. You will be asked for your personal information, financial details and location etc. - Initial Screening:
After your application is approved, a representative from the Burger Point will contact you to discuss further to understand your profile and business objectives. - Location and Site Approval:
This step is crucial, as the company will assist you in evaluating your proposed location. They will assess the factors like footfall, visibility and competition to ensure the site is perfect and suitable. - Franchise Agreement:
After the location is approved, you will be asked to sign a franchise agreement. This agreement will include all the terms and conditions, rights and responsibilities of both the franchisee and franchisor. - Store Setup and Training:
Upon signing the agreement, the Burger Point team will provide you and your staff with comprehensive training. This training will include food preparation, customer service and management. - Grand Opening:
The brand will provide marketing support for the launch of your outlet, including promotional materials and guidance on local marketing strategies.
Conclusion
A Burger Point franchise provides a solid business opportunity for entrepreneurs wishing to engage in India's booming fast-food sector. Its low investment, strong brand name, and support make it a low-risk, high-profit venture. Burger Point franchise can provide a steady income and a rewarding entrepreneurial journey by choosing the right location, committing to the brand’s standards and the business strategy executed well.
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