Blackberrys targets tier II cities for expansion

Blackberrys, an Indian fashion brand is mulling aggressive pan India expansion. The company is planning to open 45 new outlets through franchise as well as company ownership model within this year. The new outlets will be opened in tier- II cities. At present the company has 92 company owned, 25 franchised outlets and more than 900 MBOs in 200 plus cities across India.

Blackberrys is present through all types of distribution formats such as own stores, franchise stores, distribution/trade channel partners, and direct to dealer format. Moreover, the brand also has a presence in all major national chain stores – Shoppers Stop, Lifestyle, Central and Westside. Further, the company also had launched a new line of accessories for the Blackberrys with products like Blackberry belts, wallets, bags and knitwear.

Blackberrys, is today the largest manufacturer in north India in its segment and has 22,000 sq. ft plant specially designed for the manufacturing of suits and jackets.