Beauty start-up MSM Box bags seed funding to enhance digital content

Delhi-based start-up MSM Box, which is a curated platform to offer beauty products on a subscription model, has secured an undisclosed amount of funding from Angel investor Rohit Goel.

"Rohit Goel, an IIT Kharagpur alumnus and serial entrepreneur, has successfully monetized several online affiliate marketing ventures. He has invested in close to ten online start-ups since 2009," shared Bindu Sharma, Managing Director and Co-Founder of MSM Box.

Started its operations in October 2014, MSM Box has a commendable registered user base of more than 100,000 subscribers, making it one of the fastest growing online start-ups in the beauty and grooming space. The start-up aims aims to have 200,000 subscribers by the end of 2015.

"This is a largely untapped segment and we plan to focus our efforts towards reaching a wider customer base and to scale up operations. Another key area for us is to further enhance our existing digital content,” noted Sharma, in an official release shared by the start-up with Franchise India.

MSM Box is a brand owned by World One Retail Pvt Ltd, which came into being in 2012 as a beauty blog. The beauty and grooming e-commerce platform, would compete with the renowned existing players in the space including FabBag, Nykaa.com and Purplle.com.