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Efficiently managed human resources result in the efficiency of the work. This holds true in case of franchising. Franchisor is not only responsible to build up the value of the brand but he is also looked upon for guidance and inspiration by his franchis

Transformation of telephones from a luxury to a necessity today has led to the materialisation of huge opportunity in the sector. The appearance of organised players that are expanding via franchise route is further fueling this opportunity. Explore....

Offering quick and ready-to-eat services to the people who are always on the move, Coffee Day Xpress (CDX) is a brand for the young and the young at heart. Read on to know more about the brand’s growth and success journey via franchising.

The advancement of technology and the rise of consumerism have fuelled the growth of the consumer durable industry in India. Franchising offers a profitable business opportunity in this industry to companies as well as aspiring entrepreneurs. Read on to k

Hair fall at the early age has been a growing concern for males as well as females and it is the result of stress, unhealthy food habits, lack of sleep and excessive consumption of tea, coffee, alcohol, fried and spicy foods.

Best way to seek competitive advantage in franchising is through alternative strategies in terms of refranchising and conversion franchising. Big brands often utilise these strategies for rapid growth and maximum revenues. Explore!!

Every business owner aspires to take his business to the national and international level. Similarly a franchisor with the team of his channel partners better known as franchisees takes his business to the next level. However selecting reliable and capabl

After making small acquisitions in India for the last few years, Essilor India has acquired lens division of Goa-based ophthalmic manufacturing company GKB Ophthalmics Ltd.

According to industry experts, the market size of India's beauty, cosmetics and grooming market will touch 20 billion dollars by 2025.

Shine Spa for Sheraton has been praised for its signature services and treatments which are exclusively available at the Spa and are guaranteed to take the relaxation quotient to the next level.

Christmas cheer is round the corner and retailers are gearing up to have attractive festive displays to cash in on the occasion. But who takes care of displays in a franchise set up is a question to ponder on.

Social media is the new-age tool in advertising. It is considered as one of the best marketing strategies to establish a new brand or boost the sales of an established brand. Find out more about this unique but popular marketing technique

Every franchisor tries to keep his/her franchisees updated with the latest developments of the brand to keep them motivated. However, these routine training and motivational speech sometimes sound monotonous and boring. To rejuvenate and restore franchise

Cosmetic manufacturers and retailers are busy building their online channels for the tech-savvy generation who prefer to shop everything online.

Established in 2005, Cleopatra chain of spa & salon is on an expansion spree. After establishing itself in Chandigarh, Panchkula, Mohali, Jalandhar and Delhi, the sister duo Richa Agarwal and Ritu Kolentine have opened their first outlet in Ludhiana.