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Many reasons can be attributed to a franchise failure. Besides the obvious reasons like franchisor-franchisee tiffs or lack of proper store maintenance, there are certain hidden costs that affect the brand totally and may result in the total collapse of a

Sameer Lamba, the third generation Hospitality entrepreneur of the Kwality Group (pioneers in North Indian Cuisine restaurants, outdoor catering and organized ice cream manufacturing in India), has brought in two American restaurant brands IHOP and Potbelly to India. Read on...

Today, franchisors are opting integrated marketing approach to maintain consistent image of their brands. The strategy is best suited to have a strong network of franchisees through both online and offline marketing channels. Read on know the benefits of

As the education system in India is going through a metamorphosis with the shift of education pattern that focuses on quality knowledge and practical application of that knowledge, schools are looking forward to co-opt with the concept of ‘After-school activities center’.

As the franchise industry presents its wish list in terms of regulatory and monetary policy reforms, here is an in-depth analysis of the industry expectations from the union budget 2010-11.

With the approaching festival of lights, the festive fervour has begun across the length and breadth of the country. This Indian festival has traditionally boosted the demand of jewellery, particularly at the time of DHANTERAS. The organised stores as wel

Recently, the Power Ministry stated that they will be looking to implement electricity distribution franchise model for helping the distribution company of the country.

Franchising is presumed to be a sure short method of success in business with franchisor giving all kind of initial support and hand holding. Still it cannot ensure success unless the franchisee has the right attitude for it. The article talks about the d

Ahmedabad-based drug firm Torrent Pharmaceuticals has announced to acquire dermalogical products manufacturing company Zyg Pharma, part of Encore group, for an undisclosed amount.

Advertising and promotional strategies form the backbone of any new product, venture or project. Franchising is not aloof of its impact. Brand Licensing is one such strategy along with character licensing. Dwell deeper into the strategy for better underst

Territory plays a significant role in making a business successful for the franchisee. Any issue arising out of territorial disputes between the franchisors and the franchisees is a cause of concern. Resolving these issues at the initial stage is the best

South African cricket legend Jacques Kallis, who is also the brand ambassador of Advanced Hair Studio (AHS), has launched a breakthrough innovation in Strand-by-Strand cosmetic hair replacement procedure named AIR LACE in Mumbai.

Ever changing lifestyle of the youth and never ending demands of kids today have opened the doors for the retailers to explore retail opportunity in the vicinity of schools, colleges or universities. Franchising is further providing an inroad to these new

People seek beauty. They are constantly looking to improve what they have or give themselves a whole new look. It is no wonder that hair and salon business remains one of the rapidly growing industries today. If you are planning to take or have already ta

Franchising works for everyone because it brings real benefits not just to the franchisor but to the franchisee also. These days Southern part of India is offering vast opportunities to the budding investors.