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Global watchmaker Timex has forayed into the quick commerce space through a new partnership with Swiggy Instamart. As of May 1, a wide selection of Timex and TMX watches—including the TMX Kids range—is now available for instant doorstep delivery via the platform.
This move is aimed at meeting growing consumer demand for speed and convenience, especially for last-minute gifting. Whether for birthdays, anniversaries, or spontaneous celebrations, customers can now purchase watches on-the-go with a few clicks.
“Quick commerce is redefining how brands connect with consumers,” said Deepak Chhabra, Managing Director, Timex India. “We’re proud to make our watches instantly accessible, offering a seamless shopping experience on Swiggy Instamart.”
The service is currently live across key metro cities including Delhi NCR, Mumbai, Bengaluru, and Hyderabad, with nationwide expansion planned. Prices range from ₹699 to ₹799 for TMX Kids watches, and ₹1,500 to ₹7,000 for the main Timex collection, covering a wide spectrum of styles and budgets.
This partnership also complements Timex’s broader quick commerce strategy, which includes listings on Flipkart Minutes and Myntra Now. The brand aims to increase product visibility and reach new customers through rapid delivery channels.
By combining tradition with tech-enabled retail innovation, Timex is positioning itself as a modern, accessible brand in the fast-paced world of instant shopping. The move underscores its commitment to evolving alongside consumer needs and staying relevant in a competitive market.
