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Third Wave Coffee has marked a key milestone in its growth journey with the opening of its 200th café in Sindhi Society, Chembur, Mumbai. The launch takes the brand’s Mumbai footprint to 40 outlets, underlining the city’s importance in its nationwide expansion strategy.
Founded in 2016, Third Wave Coffee has been scaling rapidly across India and is now preparing for its next phase of growth, with plans to add 100 new cafés by 2026. The latest Mumbai opening follows recent expansions in Delhi-NCR, Hyderabad, Chennai, Mangalore, Mysuru and Ahmedabad, as the company targets high-density residential areas, commercial hubs and major travel corridors such as airports and national expressways.
Rajat Luthra, CEO of Third Wave Coffee, said the 200-café milestone reflects both customer trust and the company’s focus on sustainable growth. He noted that the brand’s roastery, equipped with eight-times automation capacity, is capable of supporting up to 700 cafés, providing a strong foundation for future expansion. Luthra added that Mumbai remains a priority market, with further growth planned in the region over the coming year.
Chembur was selected for the milestone outlet due to its strong café culture and a high concentration of young professionals and students. The neighbourhood already hosts one Third Wave Coffee café, and the second location signals continued customer demand in the area.
To commemorate the milestone, Third Wave Coffee is offering a promotional credit of Rs 200 to all app users, valid from December 12 to 14. The brand has built its market presence around a quality-led approach, supported by an evolving food and beverage menu and technology-driven systems designed to improve operational efficiency and customer convenience. Its recent growth mirrors broader shifts in urban consumption, with increasing demand for organised coffee retail and premium café experiences across Indian cities.
Beyond its café network, Third Wave Coffee is also expanding its retail offerings. An enlarged roastery and innovation lab in Bengaluru is supporting the development of products such as easy-to-brew coffee bags, signature blends, brewing equipment and branded merchandise, enabling customers to engage with the brand beyond its physical stores.
With 200 cafés now in operation, the company plans to continue expanding across metro markets as well as Tier I and Tier II cities, aiming to deepen its presence in existing locations while reaching new customer segments.
