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Quick-service restaurant chain Samosa Singh has announced a complete brand refresh, including a new logo, redesigned menu, and updated packaging aimed at aligning with current consumer preferences. The rebranding is part of the company’s strategic push to appeal to a broader and younger audience while maintaining its core focus on quality and innovation in Indian street food.
The revised menu features a mix of traditional offerings with new additions tailored to Gen Z tastes, integrating healthier ingredients and mindful cooking techniques. According to the company, this update is aimed at balancing modern consumer expectations with the nostalgic appeal of classic Indian snacks.
The updated visual identity includes a cleaner, globally oriented logo with a bolder moustache element, a design choice that nods to the brand’s cultural roots while adopting modern, streamlined typography. This rebranding extends across all customer touchpoints including packaging, digital platforms, and merchandise.
The company has also introduced a new packaging design that emphasizes sustainability and visual appeal. The updated look is intended to attract Gen Z customers who value aesthetic, eco-friendly packaging and shareable, social-media-friendly experiences.
Nidhi Singh, Co-Founder of Samosa Singh stated, “We are excited to unveil not just a new look and menu, but a renewed commitment to what Samosa Singh truly stands for, food that is healthier, tastier, and crispier, without losing its soul. Samosa Singh’s refreshed look is a reflection of our journey, our learnings, and our promise to keep evolving with our customers.”
Shikhar Veer Singh, Co-Founder added, “This change isn’t just cosmetic, it is a bold step towards building a brand that is more thoughtful, relatable, and future-ready. With a strong focus on sustainability, aesthetics, and storytelling, we are confident that our refreshed identity will strike a chord with both loyal fans and a new generation of snack lovers.”
The brand refresh comes as Samosa Singh aims to strengthen its position in the QSR market by staying relevant amid shifting consumer expectations and increased competition in the Indian food and beverage sector.
