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Moustache Group of Hotels has unveiled a rebranding initiative as it completes a decade in the hospitality sector, marking its transition from a backpacker hostel chain to a diversified, multi-format hospitality company.
Established in 2016, the brand was founded on the simple vision of creating vibrant social spaces where travellers could connect and share experiences.
Today, the company operates 20 hostels, 10 mid-market hotels and eight boutique luxury properties, and has set a target of adding 100 more properties by 2030. The rebranding formalises this evolution, aligning the brand identity with the scale and structure of its current operations.
In response to these shifts and to meet the changing traveler expectations, Moustache expanded its offerings beyond hostels. However, a gap remained between perception and reality, with mid-budget and premium travelers continuing to view Moustache as a hostel-only operator. The rebrand was undertaken as a strategic correction to improve clarity, as the future of hospitality demands reduced market confusion.
Informing about the rebranding, Deepak Agarwal, Founder-Director, Moustache Group of Hotels, said, “Travelers today are overwhelmed by options, platforms, and formats. In such a market, the structure itself becomes a competitive advantage. This clear brand architecture will reduce confusion for the consumer and decision friction for the business.”
The refreshed brand architecture distinctly outlines three verticals. Moustache Hostels continues to champion social, community-driven stays. Moustache Select is positioned around comfort-led experiences for families, working professionals and value-conscious travellers. Luxuria by Moustache caters to the boutique and experiential luxury segment.
The company is targeting ₹100 crore in revenue by FY2027, with future growth expected to be increasingly powered by the Select and Luxuria formats. It also plans to add up to 50 new properties by 2028, with a strong emphasis on expanding its mid-market and boutique luxury portfolio.
According to Aditya Singh Ranawat, Assistant Vice President, Marketing, “One of the biggest concerns we had was perception. We had evolved beyond hostels, but people still saw us as just a hostel brand. The rebrand closes that gap and removes confusion for the traveler.”
