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Iconic Mumbai-based bakery brand Merwans has opened its doors in Brookefield, AECS Layout, marking its second franchise outlet in Bengaluru. With a 90-year-old Irani bakery legacy, Merwans brings its beloved range of breads, cakes, savouries, and confectionery products to the heart of East Bengaluru.
This launch follows the successful debut of Merwans’ company-owned flagship store in Jayanagar and its first franchise outlet in Koramangala. The Brookefield location was chosen strategically for its high footfall from both residential communities and nearby tech parks, making it a prime hub for the brand’s southern expansion.
“Our vision is to serve every Bengalurean the most delectable bakery and confectionery products, with variety and freshness that never compromise on quality,” said Deepak Tandon, Head of Operations – South India, Merwans.
The store offers over 150 products, combining signature items like Chicken and Veg Pattice, Mawa Cake, Lemon Crackle Cake, Surti Biscuits, and Khari, along with region-specific innovations tailored to local tastes. The outlet is designed to serve both everyday bakery needs and festive celebrations, blending traditional offerings with seasonal specials.
Merwans aims to make its products accessible across socio-economic segments by maintaining its core philosophy of affordable indulgence without sacrificing quality — a formula that has helped the brand earn loyalty from generations of customers in Mumbai.
Founded in 1930 as a small Irani bakery, Merwans has grown into a household name with over 40 outlets across Mumbai, Pune, and Bengaluru. Its expansion into South India is part of a broader plan to take its legacy and freshness-focused model to newer markets.
“We are excited by the warm welcome we’ve received in Bengaluru. With every new store, we move closer to making Merwans as familiar in this city as it is back home in Mumbai,” Tandon added.
The Brookefield outlet is now operational, offering dine-in, takeaway, and delivery via food platforms, allowing customers to enjoy their favourites conveniently.
With continued growth plans, Merwans is well on its way to becoming a pan-India bakery brand, while staying rooted in the values that made it a success over the past nine decades.
