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Marking a significant step in its India growth strategy, MagickHome has entered the furniture segment with a new portfolio comprising sofas, beds and dining sets, further strengthening its vision of delivering end-to-end home solutions at scale.
The collection features more than 500 combinations across fabrics, finishes and configurations, allowing consumers to customise products to their preferences. Designed for Indian households, the furniture is built using kiln-seasoned solid wood frameworks and materials tested for local living conditions.
The portfolio also highlights features such as up to a 10-year warranty, 100% natural latex seating systems and vertically integrated in-house manufacturing capabilities.
Ganesen Vishwanathan, VP, MagickHome said, “We’ve worked in markets where standards are uncompromising. When you understand materials, scale, and manufacturing at that level, you approach furniture differently.
“For us, it’s not about adding products. It’s about applying global learning to everyday living in a way that’s measurable, durable, and meaningful,” Vishwanathan added.
Originally established in Canada, MagickHome earned recognition through its precision-led modular solutions and collaborations with major North American retailers including Lowe’s, The Home Depot
and Menards
Its experience in highly quality-conscious international markets helped shape a philosophy centred on combining thoughtful design with engineering precision, while ensuring comfort is matched by long-term durability. This approach now forms the foundation of MagickHome’s furniture business in India.
Through this latest expansion, the company aims to introduce an engineered furniture category tailored for Indian consumers, blending customisation with performance-driven design.
