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IGP, a global D2C multi-category gifting platform, has partnered with Tim Hortons India to introduce a special initiative in honour of International Men’s Day. The collaboration underscores the increasing emphasis brands are placing on meaningful, consumer-centric occasions that foster emotional connection and cultural relevance.
As part of the initiative, male customers visiting select Tim Hortons outlets across India on 19 November will receive a curated token of appreciation from IGP, accompanied by a message acknowledging their contributions. The gesture is designed to be thoughtful and premium, reflecting both brands’ shared focus on creating memorable and purposeful customer experiences.
Although International Women’s Day has long been a fixture on the corporate and cultural calendar, International Men’s Day is steadily gaining prominence as a moment to recognise the often-unspoken roles men play in personal and professional spheres. Both IGP and Tim Hortons aim to bring greater visibility to this sentiment through an initiative that highlights appreciation in a sincere and understated manner.
Tarun Joshi, Founder & CEO of IGP, noted that the partnership reflects the company’s commitment to thoughtful gifting. “International Men’s Day serves as a reminder to acknowledge the men who support and anchor our lives. Our collaboration with Tim Hortons is an opportunity to encourage that sentiment through a simple yet meaningful gesture,” he said.
Tarun Jain, CEO of Tim Hortons India, added that recognition remains central to the brand’s philosophy. “Many of the roles men take on go unrecognised. This initiative brings those contributions to the forefront and reinforces our commitment to appreciating individuals who positively influence their communities,” he stated.
The initiative is rooted in the belief that even small acts of appreciation can create a significant impact, furthering both brands’ objective of fostering genuine and memorable customer engagements.
