Global Beauty and Personal Care E-Commerce Market Poised to Hit $339 Billion by 2029

The global beauty and personal care e-commerce market is on track for a major boom, with a projected 50% surge to nearly USD 339 billion by 2029, according to a new report by Digital & Trends.

The study highlights a strong upward trajectory in online sales across the sector, which has been steadily climbing since 2018. After generating USD 115.23 billion in revenue that year, the market has seen consistent growth — hitting USD 132.6 billion in 2019, USD 166.06 billion in 2020, and peaking at USD 201.66 billion in 2021. Although 2022 saw a slight dip to USD 196.56 billion, the market quickly rebounded, reaching USD 227.26 billion in 2024.

Looking ahead, the report forecasts revenues of USD 257.54 billion in 2025, with momentum carrying through to USD 327.22 billion by 2028 and ultimately USD 338.93 billion by 2029 — marking a nearly 50% increase from 2024 levels.

Among the different segments, personal care remains the dominant category, consistently generating the highest share of revenue. It is followed by cosmetics, skincare, fragrances, and the emerging beauty tech sector — the latter being the smallest but fastest-growing category.

In terms of online traffic for beauty and personal care in 2024, developed markets remain in the lead. The United States tops the list with a 20.1% share, followed by Japan (14.3%), Brazil (5.2%), and Russia (5.1%). Other key markets include the United Kingdom, Germany, Poland, India, France, and Canada.

India, while holding a smaller 3.6% traffic share, is showing impressive momentum with 2.7% year-on-year growth, signaling rising interest and expanding adoption of online beauty and personal care shopping in the region.

The report attributes the sector's continued rise to several factors, including increasing digital adoption, broader product variety, and enhanced access to e-commerce platforms. As consumer behavior shifts further toward online channels, the beauty and personal care industry is expected to maintain its robust growth trajectory well into the next decade.

(Source: ANI)