FirstCry opens store at Pali

Baby care brand, FirstCry has been on an offline expansion spree. It has opened three outlets in a span of a week. The latest store is at Pali in Rajasthan, a company official announced on social media.

“FirstCry.com (BrainBees Solutions Pvt. Ltd.) is in Pali – Rajasthan now. do visit us,” Rohit Kumar Mishra, Franchisee Business Head- North India, FirstCry announced on LinkedIn.

FirstCry was founded in 2010 by Supam Maheshwari and Amitava Saha as an e-commerce venture and soon switched to a hybrid model (online-to-offline). In 2011, the Pune headquartered company opened its first offline store.

In 2016, the company acquired Mahindra & Mahindra’s baby care franchisee business for Rs 362 crore. In 2018, both companies consolidated their business.